Priya Doty

BMC Software

Head solutions marketing for IZOT (IBM Z software) division and BMC AMI portfolio, covering DevOps, DataOps, AIOps, Cloud, and Security.

VP Solutions Marketing, BMC AMI Portfolio

NeuroBlade

Built and led the team; brand, product marketing, demand generation for post Series B data analytics start-up. Took NeuroBlade out of stealth mode, launched first product and key ecosystem collaborations with Dell and Kioxia, increased awareness 97%, pipeline by 40%.

CMO/VP for global $5B+ IBM Z & LinuxONE business with direct/matrixed team of 100 globally.

-Launched IBM z15/z16 globally in 30 countries; driving 60%+ revenue increase
-Led IBM LinuxONE growth with 3x pipeline and 30% revenue growth 
-Co-led App Modernization initiative, growing ~40% through Red Hat and Services

Integrated Campaign Executive for hybrid cloud infrastructure campaign, representing $20B in IBM revenue, 7 IBM business units (IBM Servers, IBM Storage, Red Hat, Ansible, IBM Cloud, Modernization, Services) and a direct/matrixed team of 100+ marketers

Spearheaded and built the Confidential Computing product category for IBM Cloud, generating net new logo pipeline, enterprise and developer interest for this emerging cloud security area around IBM Cloud Hyper Protect Services

CMO & VP Product Marketing, IBM Servers

CA Technologies

Solutions marketing for $2B+ mainframe software unit including IT Ops, AI Ops, DevOps, Security, Databases, Workload Automation.

Led messaging and repositioning of the business unit; grew social media presence by 40%, launched 4 fast-growing organic products at CA World, built customer database for acquisition/retention campaigns. Unit was ultimately acquired in Broadcom’s 18B+ acquisition.

Led introduction of DevOps, partnering with sales and product to address competition and increase pipeline by 200%. 

Overall product marketing org won Sirius Decisions "Product Marketer of the Year"

Senior Director, Solutions Marketing

Ogilvy

Initiated competitive intelligence practice; sold/delivered 25% of our book of business in first year as Partner. Ogilvy Consulting doubled in revenue yearly.

As marketing strategy director of Ogilvy One (digital marketing), won an Echo direct marketing award for UPS My Choice, which was scaled using an all digital and social campaign from 0 to 1M subscribers in 6 months. 

Led a 2-year project with Samsung to build their brand position with B2B, and also strategy for UPS, Carhartt, American Express, DuPont, T-Mobile, and IBM.

Vice President, Global Consulting Partner

Verizon

Built and led the product portfolio management function for Verizon Wireless, Verizon and Verizon Business. 

My team enabled strategic agility for Verizon's innovation roadmap during a period that saw the introduction of the iPhone, FiOS, and skyrocketing data usage. Managed a $350MM+ capital budget to achieve highest ROI on new product development, reviewing hundreds of projects, go-to market readiness, and 360 degree reviews.

Director Product Operations

GetConnected

Led key retail accounts and product strategy for this B2C SaaS start-up, which grew revenue 2x from $10 to $20M ARR by selling subscription telecom services via retail channels like Best Buy. 

- Project managed omni-channel retail launches
- Defined product strategy, wrote thought leadership
- Helped bizdev close a multi-million dollar deal with a mobile operator

Director Product Strategy

Thomson Reuters

Led the launch of Thomson Financial’s Bangalore-based call center; hired, trained, and went live with a series of call center queues to support 24x7 operations, ahead of budget and schedule. 

Led multiple IT strategy projects for the CTO’s office, assessing data center optimization/migration, vendor selection, and enterprise architecture.

IT Manager

Leo Burnett

Led the agency's first e-commerce project for Maytag, and advised CPG clients on digital marketing techniques.

Digital Marketing Advisor

Deloitte Consulting

Part of e-commerce start-up within Deloitte Consulting that spun out as its own company. Scaled the practice from 0 to 20 clients, acting as sales engineer and product developer.

Implemented Oracle ERP solutions at Eaton Automotive.

Systems Consultant

B2B product marketing leader and collaborative "intrapreneur" with 20+ years experience leading go to market teams in enterprise, start-up, and consulting settings. I guide executive teams to build break-through brand categories and lead marketing teams to execute revenue-producing programs through large, matrixed organizations. Named Top 100 Product Marketing Influencer by PMA, Top 50 Marchitects to Watch by Pavilion, and member, CEOX.

I lead Solutions & Product Marketing at BMC Software, covering the BMC AMI Portfolio that spans customers' IT environments for mainframe, inclusive of DevOps and Application Development, AIOps and Observability, Cloud Storage, and Security software.

I welcome the opportunity to connect with other tech and marketing professionals at all career stages to exchange ideas, seek mentorship, or expand networks.

Lead marketing for an entirely new class of data analytics infrastructure solving for real time analytics and query acceleration on large terabyte/petabyte-sized datasets.

Taplio

Priya Doty's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Priya Doty's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Priya Doty's Linkedin Analytics