Jumeirah Hotels & Resorts

Customer Insights Manager

4SiGHT Research & Analytics

Insights Manager

Associate Research Manager

Kantar IMRB

Senior Research Manager

Research Manager

MediaCom

I worked as an intern in the digital media team. My core project was on Co-Creation and its application in the digital platform. The objective was to find out a way in which customers can become the medium to propagate the message of the brand, by becoming brand advocates, i.e., a way to create loyal consumers. The project required intensive research on co-creation, about 47 examples of co-creation were studied by setting some criteria that determine the success or failure of the activity. Some of the most important of them were number of participants in an activity and amount of branded content generated. 

Apart from research a survey was also conducted to support the research which showed that out of 10, 8 people were interested in a co-creation activity. A small activity was done in the form of consumer generated branded content, for a food brand. 

The conclusion was that co-creation can be the future of marketing where consumers become a part of the advertisement, I would like to call it as, " new age word of mouth". This will not only change the way traditional and digital advertisements are working but it will also make the consumers more loyal to the brand. 

In short co-creation will give: 
1. Content to brand for promotion
2. value creation for consumers

Intern

Udayan Care

I worked as an intern as communication strategist for a month in Udayan Care.  Worked on various assignments and created posters and posts for the promotion of their linkedin page. I collected data for the  March 2016 International Conference and contacted many International and national NGOs for child welfare, advocacy and orphanages. I also conducted a workshop for the staff, volunteers and interns of the organization on the importance of connection and how it can be achieved using linkedin.

Intern as Communucation Strategist

The journey I have currently embarked on is wonderful. With 6+ years of experience in the art of insights, I am grateful to all who have made it memorable, and fun. 

Learning at every turn.

Taplio

Giri Priyadarshini's Linkedin Analytics

Giri Priyadarshini

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Giri Priyadarshini's Linkedin Analytics

Giri Priyadarshini

Want to drive more opportunities from LinkedIn?

Giri Priyadarshini's Linkedin Analytics