Deriv

1) Focussing on diversifying content formats, alongside the adoption of SEO best practices. This approach has led to more than doubling of web traffic and user interaction on website, blog and localised content.

2) Successfully managing cross-functional teams to streamline high quality content creation, leading to a marked reduction in 'time-to-market' for new content pieces.

Vice President (Content Strategy)

IIa Technologies Pte. Ltd.

1) Strategically consult executive management on short- and long-term market forecasts through the interpretation of market data.
2) Oversee internal teams responsible for producing online platforms, print collateral (brochures, annual reports), and video content (internal training videos, newsletters).
3) Address complex and unexpected crisis communications with a fact-based approach that results in positive media coverage.
4) Lead social listening and industry insight analysis to inform an agile and strategic marketing approach for segments.

Associate Vice President, Global Communications

1) Developed content and strategy for an industry-wide initiative promoting core product within retail & trade segments through collaboration with cross-functional teams.
2) Coordinated with a third-party agency to launch advocacy initiatives and government relations in India & US, aligned with business vision.
3) Supported both external and internal teams in developing a new brand identity, brand playbook, and marketing program to position the company uniquely against competitors.
4) Executed end-to-end content projects, from project management (kickoff, timelines, review) to writing, researching (including SEO keywords or subject matter), and editing content.

Senior Manager

1. Executed all Corporate Communication activities including media relations, collateral ideation & production to effectively represent company to different stakeholders.
2. Developed successful communication concepts through collaboration with other departments and the Executive Management Team.
3. Built strong B2B media presence supported by high-quality organic content across multiple channels to grow corporate & product presence.

Manager, Corporate Communications

Business Standard

1. Managed a small team to produce a weekly consumer technology page. Also managed content from contributors and freelancers based in different cities.
2. Also wrote about Entertainment, Retail & Brands, Lifestyle & Luxury sectors for the weekend supplement, and online editions.
3. Coordinated and digitally promoted industry events featuring prominent leaders from the technology and media industry

Assistant Editor

1. Handled a weekly page, Digital Consumer and was responsible for coordinating stories and editing copies.  
2. Authored a popular column on personal technology, called ‘Gadgets & Gizmos’.

Principal Correspondent & Sub-Editor

Maharashtra Herald

Handled the daily page production responsibilities of the daily business page and a weekly IT supplement. 

Tracking day’s stories, editing the same, reporting and coordinating with colleagues for the same was a part of my profile

Sub-Editor and Reporter (Business & IT)

1. Experienced in tailoring content to diverse audiences, including B2C, B2B, and business publications, with a focus on delivering meaningful messaging to engage and inspire.

2. Demonstrated expertise in supporting successful go-to-market strategies for new products by simplifying technical concepts and building acceptance through powerful communication.

3. Proven track record of securing consistent media coverage in top-tier publications, including Discovery, BBC, Bloomberg, CNBC, and MediaCorp outlets, through the development and execution of comprehensive media relations strategies.

4. Adept at developing creative content marketing methods for demand generation, such as multimedia content to explain complex processes, educational and sales training materials for new partners, data-led infographics, e-papers for category awareness, and organizing policy discussions to position the company as a thought leader.

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