M. David Rice's Linkedin Analytics

Dr. David Rice is a Professor of Marketing at the Schulich School of Business at York University in Toronto, Canada. He also serves as the Executive Director of the Future of Marketing Institute, a global think-tank at York. He founded SurveySite, an online marketing research firm in 1994. SurveySite was a pioneer in online research and served a variety of clients including Microsoft, Intel, Dell, General Foods and Panasonic. SurveySite was acquired by Comscore in 2004. He has been a marketing consultant for over 30 years and has conducted qualitative and quantitative studies for a variety of non-profit, private and public companies including Procter & Gamble, Ford, Timex, Pepsico, and the World Bank. He is the founder of the Future of Marketing Institute (FMI), which is a global forum on teaching, research, and outreach on future of marketing topics. FMI publishes the 'Future of Marketing Magazine', which is a daily digital publication read by 50,000+ marketers. The Institute also sponsors original research and curates podcasts, videos, and a newsletter on future of marketing topics.