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Programmatic online advertising and multi-touch attribution are my passions. The ad-tech environment is complex and I enjoy helping advertisers understand and learn how to navigate that complexity. I have many years of experience helping advertisers efficiently navigate the programmatic landscape and put their ad dollars in the best possible place to set them up for success across their entire marketing funnel. So many advertisers waste ad dollars on targeting users that aren’t in their demographic or that don’t fit their personas - I enjoy helping advertisers get more targeted with their advertising and improve efficiency with their ad spend. Also skilled in online marketing retention, online marketing acquisition, online marketing attribution, marketing strategy, internet law, analytics analysis, analysis, eCommerce solutions, sales, affiliate online marketing (client and publisher side), partnership marketing, event marketing, loyalty marketing, search marketing, PPC, SEO, online display, display retargeting, ad-tech, CRM, Facebook marketing, social marketing, offline to online attribution, mobile marketing, cross-device marketing, online retention, email marketing, coupon strategy for online marketing, account management, event planning, public relations, journalism, writing (press releases, news articles, marketing, etc.), editing, graphic design, traditional and digital photography. -Twenty years online marketing experience (online retention, online acquisition and internet law). Client side, partner side, agency side experience. -Fourteen years management, mentoring and leadership experience. -Fourteen years writing and editing experience (news, public relations, marketing, etc.). -Six years experience in Page Maker and QuarkXPress layout design programs. -Six years experience in Adobe Suite (PhotoShop, InDesign, Image Ready, etc.) and Microsoft Publisher. -Eight years experience editing and photojournalism/photography. -Flexible, optimistic, outgoing, team-player, mentor.
Check out Jessica Chase, MBA 💭's verified LinkedIn stats (last 30 days)
Content Inspiration, AI, scheduling, automation, analytics, CRM.
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