Patrick Soch's Linkedin Analytics

I help companies achieve their business objectives through more effective coordination of their people, processes, and technology. Digital transformation and tech maturity are at the heart of successful digital marketing. My 23 year digital marketing industry tenure and broad perspective help guide clients and colleagues alike as we navigate the evolving advertising landscape. The current environment is full of challenges and opportunities for digital marketers related to cookie deprecation, first-party data strategies, consent & privacy, and zero party targeting and measurement strategies. I can help your team understand the advantages and costs of both centralized, unified technology stacks available today as well as the potential of building a stack of open-source, open web oriented tools that best serves your specific needs around media buying, measurement, and identity. In my current role, I report directly to our VP of Media and led our company-wide strategic initiative to shift the company from being the largest and oldest Google Analytics 360 reseller to being a 𝘧𝘶𝘭𝘭-𝘴𝘵𝘢𝘤𝘬 𝘎𝘰𝘰𝘨𝘭𝘦 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 (𝘎𝘔𝘗) 𝘳𝘦𝘴𝘦𝘭𝘭𝘦𝘳 ⇨ New line of business contributed an 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 $1.1 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐧𝐞𝐭 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 This initiative include the following key deliverables: ✔ Achieved certified company status for Display & Video 360 (DV360), Search Ads 360 (SA360), and Campaign Manager 360 (CM 360) ✔ Successful completion of six platform-specific case studies and company reseller certification interview process ✔ Internal training for Sales and Client Services teams: pricing strategy, sales pitch materials, solutions consultant support for sales calls ✔ Internal individual training and certification rollout & compliance I have direct experience executing advanced marketing programs in online travel, luxury d2c ecommerce, higher education, health & beauty, financial services, and various B2B verticals. I have expertise in the following channels and subject matter areas: ✔ Digital Transformation ✔ Digital Marketing Strategy ✔ Solution Design Consulting ✔ Media Planning ✔ Programmatic Media ✔ Search Engine Marketing ✔ Media Measurement & Attribution ✔ Enterprise Web Analytics ✔ Multi-Channel Marketing Strategy ✔ Conversion Rate Optimization & Testing I would love to hear from you about what you and your organizations are working on. Feel free to contact me any time. Outside of work, passions include the following: ★ flyfishing, hunting ★ hiking ★ music ★ reading ★ cooking ★ photography