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Patrick Soch's Linkedin Analytics

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Patrick Soch

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I am a veteran digital marketing leader with 22+ years' experience helping clients and organizations translate business objectives into successful online marketing programs. I take pride in helping my clients implement world-class measurement and data solutions to support first-party audience activation, media performance analysis, and advanced optimization strategies. My industry tenure and broad perspective help me guide clients and colleagues alike as we navigate this evolving advertising landscape and the challenges and opportunities for digital advertisers around cookie deprecation, first-party data, consent & privacy, and zero party targeting and measurement strategies. Key leadership roles include Director of Digital Media, a role in which I spearheaded an initiative to attain full-stack Google Marketing Platform reseller status. This initiative was successful and involved securing company certifications on key ad tech platforms (Display & Video 360, Search Ads 360, and Campaign Manager 360) and successful completion of six client case studies featuring advanced platform utilization. As the key platform subject matter expert for Google ad tech tools, I oversee a team of digital marketing account managers and ad ops support people to provide services from platform technical support to full managed services for digital marketing. I have extensive hands-on marketing experience in the following channels and subject matter areas: - Digital Marketing Strategy - Media Planning - Programmatic Media - Search Engine Marketing - Media Measurement & Attribution - Web Analytics - Multi-Channel Marketing Programs -Conversion Rate Optimization & Testing I enjoy collaborating and engaging with creative, innovative, and non-conformist marketing professionals to think through challenges, problems, opportunities, and experiences.

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