Pedro Torres Cobas

Embracing Change 💼
It's transition time! Eager to apply my skills and passion in new ways. Let's discuss how we can work together and  bring value to your team.

Chief Marketing Officer - Growth Journey Strategist

Würth MODYF (Schweiz) AG

* Spearheaded the formation of the e-commerce division, seamlessly integrating external collaborators and agencies.
* Orchestrated the successful launch of Modyf.ch, ensuring a timely and efficient go-live.
* Directed the design and execution of holistic marketing and e-commerce strategies, driving consistent growth.
* Fostered partnerships across both national and international landscapes, promoting synergy and shared objectives.
* Demonstrated adeptness in navigating matrix organizational structures, leading cross-functional teams and streamlining diverse project deliverables.

Head of Marketing and E-Commerce

Online Manager

ONCKY Llc. (Digital Agency)

* Orchestrated strategic development and deployment of high-impact websites and applications.
* Directed client-specific social media management across platforms, notably Instagram and Facebook.
* Spearheaded integrated multichannel campaigns, synergizing efforts with designers and developers.
* Led agile-driven initiatives, boosting lead generation and refining operational processes.
* Oversaw the conceptualization and design of distinctive logos and core visual brand assets.

Head of Digital Marketing & Strategy

TorresCobas | Digital Marketing

* Spearheaded end-to-end digital campaigns, integrating Web, SEO/SEM, Email, Social Media, and targeted advertising, all customized to meet client objectives.
* Continuously monitored, analyzed, and reported on the effectiveness of digital initiatives, with a rigorous focus on key performance indicators (KPIs).
* Pioneered best practices and structured guidelines to elevate the standard of digital marketing activities.

Senior Digital Consultant

ABUC media network Llc

Specialized in mediating vacation homes and private accommodations in Cuba via the online platform www.mycasaparticular.com, boasting over 6,000 listings.

* Led a cross-functional team in the execution of comprehensive sales and marketing strategies.
* Formulated and implemented tactics to boost revenue while minimizing costs.
* Executed data-driven omnichannel campaigns with an emphasis on performance marketing, tailored to the customer-centric approach.

Key Achievements:
* Escalated business growth from ground up, achieving a gross revenue of 2 million CHF.
* Successfully built and managed a cohesive 40-member team, ensuring seamless collaboration and shared goal attainment.
* Onboarded 6,000 satisfied customers through strategic marketing and sales initiatives.

Head of Sales and Marketing

SABRUS Llc

Specialized in online bookings for dining and drinking events.

* Spearheaded strategy and business development initiatives.
* Orchestrated the planning and execution of product roadmaps.
* Designed and refined the customer journey for optimal user experience.
* Crafted UI/UX designs tailored for a Minimum Viable Product (MVP).

Foundational Contributions:

* Established and scaled the initiative from the ground up.
* Managed technical development encompassing Front-End, Back-End, server-side operations, and business engineering.
* Deciphered both user and system requirements to ensure functionality and user satisfaction.
* Oversaw financial operations, including bookkeeping and budgeting.

Digital Product Manager

Empowering Success Journey | Founder | CMO | Growth Journey Strategist |

With over a decade of hands-on experience in the dynamic realm of digital marketing, I am dedicated to guiding businesses towards unparalleled success through strategic and results-driven digital solutions. My unwavering commitment to excellence is complemented by a collaborative spirit, thriving in environments that foster teamwork and innovation.

My approach is marked by discipline, creativity, and an unrelenting motivation to excel. I continually explore emerging concepts and seamlessly integrate them into industry-specific strategies. As a strategic thinker and avid tech enthusiast, I'm deeply passionate about harnessing the power of both current and future technologies to empower businesses in the digital age.

Let's connect and explore how we can navigate the ever-evolving digital landscape together.

Taplio

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