Petr T. Vocelka's Linkedin Analytics

👋 Hi, I'm Petr. I bring 17 years of marketing expertise in SaaS and e-commerce, along with a rich global perspective shaped by leading marketing efforts across 21 countries. My career is driven by a passion for creating genuine connections between brands and their audiences, leading to tangible results in revenue and brand awareness growth for both Fortune 500 giants and emerging companies. 📈 𝗠𝗬 𝗠𝗜𝗟𝗘𝗦𝗧𝗢𝗡𝗘𝗦 𝟭) Launched one of Expedia Group's brands in 7 countries, achieving an average of 235% year-over-year growth in new customers and securing top brand awareness. 𝟮) Increased new customers by 67% and reduced CAC by 53% year-over-year by diversifying the marketing playbook and nearly doubling organic traffic growth for an e-commerce brand owned by Royal Caribbean Group. 𝟯) Orchestrated marketing in a total of 12 different countries for Vista, resulting in a 28% acceleration of new customer revenue and a 16% increase in repeat buyer revenue year-over-year through tailored strategies focused on select market segments and groups of existing customers. 𝟰) Drove a 4% growth in multi-item orders and increased QuickBooks portfolio awareness by 23% at Intuit by reimagining brand merchandising while also optimizing the free trial flow, which lifted the conversion rate by 38%. 🌱 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 𝗧𝗛𝗔𝗧 𝗘𝗠𝗣𝗢𝗪𝗘𝗥𝗦 I've built and mentored high-performing teams of up to 20+ members at organizations like Expedia Group, Intuit, Vista, and Royal Caribbean Group. My leadership philosophy centers around collaboration, team empowerment, and a culture of continuous learning and innovation. Additionally, I've recruited and managed multiple external agencies and led complex cross-functional projects, including new product launches and brand expansions into new territories. 📩 𝗟𝗘𝗧'𝗦 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 I'm seeking opportunities to leverage my expertise and make a meaningful impact as a Head of Marketing, Marketing Director, Vice President of Marketing, or Chief Marketing Officer. I excel in guiding organizations to their marketing zenith, driving scalable growth, maximizing ROI, and elevating brand awareness. Connect with me here on LinkedIn or via email at 𝗽𝘁𝘃𝗼𝗰𝗲𝗹𝗸𝗮@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺.