Schbang

Leading the creative strategy for the following brands and helping them achieve the following objectives: 
1. Fevicol: Brand love on digital
2. Dettol: Make the brand relevant for GenZ 
3. ShareChat & Moj: Establish them as the go-to platforms for connecting with Indian culture
4. Fiama: Communicate about 'Soft & Happy Skin'
5. Castrol: Equate Castrol to a larger thought of 'protect what you love' 
6. Kotak811: Increasing financial awareness for Gen Z customers
7. Porsche: Bring to life the speed and feeling of luxury that Porsche stands for.
8. MSD (Pharma): Drive communication for medical treatments/vaccinations 
9. Stayfree: Make Stayfree the go-to brand for a girl just starting to menstruate.
10. Fevikwik: Strengthen the brand's position on digital as the ultimate fixers 
11. Tata Cliq Palette: passionately guiding people towards their true beauty fulfilment 
12. ShopMarvel: Drive consideration and conversion for Marvel merchandise 

- Managing and grooming a team of 20+ creative minds

- Working towards achieving larger business goals for Schbang and its partners

- Conducting regular training sessions for the creative teams

Group Creative Manager

1. Leading the creative strategy for Fevicol, Britannia Breads, MICA - School of Ideas, Leapbridge by Navneet, ICA (Pidilite brand), Stranger & Sons, Dabur Chyawanprash, Crompton, Hobby Ideas & Protinex

2. Leading and training a team of Creative Strategists

Senior Creative Lead 

1. Leading the creative strategy for Fevicol, Britannia Breads, ICA (Pidilite brand), Stranger & Sons, Dabur Chyawanprash, Crompton, Hobby Ideas & Protinex 

2. Winning Pitches: Domino's, Porsche, Tata Consumer Products, Dabur Chyawanprash, Furbicle (Project)

3. Projects: NutriGummies (HUL), Embibe (Reliance company)

4. Leading and training a team of Creative Strategists

Creative Lead

1. Fevicol, Fevikwik, Fevicryl & Hobby Ideas (Pidilite Industries)
- Crafting eye-catchy content with coverage on portals like Social Samosa, Mad Over Marketing, All About Marketing, Marketing Mind, Afaqs, etc.
- Creating and executing digital marketing campaigns across multiple platforms for the mentioned brands.
- Building content marketing plans for their B2B audiences 
- Crafted the communication & launch plan for Fevicryl - Fine Art Acrylic paints (new offering in the premium acrylic paint category)

2. Domino's - 
- Creating and executing digital marketing campaigns across multiple platforms 
- Creatively driving monthly content for social media
- Built the creative strategy for Domino's #BurstCheesyCrackers campaign on Diwali 2020. 

3. Crompton 
- Digital campaign & launch strategy for fans, home appliances, and LED lights. 
- Creatively driving monthly content for social media
- Built annual content strategy for their multiple products

4. Park Avenue - Sportz Deo 
- Built the creative strategy for their Sports Deo from the pitch stage to the execution stage.
- Worked on Annual Operating Plans for their fragrances range.

5. Protinex
- Crafted the content architecture for their Tasty Chocolate range 
- Worked on the Annual Operating plan 
- Built the campaign #StrongerEveryDay to talk about the importance of protein in boosting immunity.

6. Projects
- Brand films for Fast & Up (Protein brand)
- KV design for CoinDCX Go (Cryptocurrency brand)

7. Created end to end digital strategy and pitched to multiple brands like Tata Communications, My11Circle, Domino's Pizza, Aditya Birla Chemicals, Merino Laminates, Pepperfry, Porsche 

8. Leading and training a team of Creative Strategists 

Winning pitches - Domino's (retainer), Fast & Up (Project)

Senior Creative Strategist

The Souled Store Pvt. Ltd.

1. Planning and Executing merchandise marketing campaigns for brand collaborations like Disney, WWE, Turner, Friends,  Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders, KFC, Rolling Stone, HRX, ReSanskrit, Pune7Aces, Mumbai City FC, ATK, Tweak, BITS Pilani, Sheikh Chilli, Bharatiya Digital Party, 7 UP, Fnatic.

2. Took lead in coordinating with the client team, manufacturing team, supply chain team, tech team to plan upcoming campaigns and ensure a smooth transition of all moving parts while executing the campaigns.

3. Revamped the automated marketing communication that goes to a customer during their purchase journey.

4. Planning and Executing Influencer marketing for multiple product launches.

5. Working on various offline events at multiple retail stores. 

6. Planning and executing multiple social initiatives in collaboration with multiple NGOs

Senior Manager, Marketing

Scatter

1. Conceptualising branded content strategy for multiple brands across sectors like HDFC Bank, Kotak Bank, Sandook, SD Corp, TATA AIG, Nerolac, Kaspersky, Exide Insurance. 

2. Working on content marketing pitches for various brands.

3. A bridge between the content team and the client team to maintain the synergy in the content being created. 

4. Analysing social media platforms and blog pages of multiple brands to measure the effectiveness of content marketing campaigns.

Executive Strategist, Content Marketing

The Glitch

Worked on creative strategies for brands like Netflix, Cornetto, LinkedIn, Ponds, StudioX and Nokia.

Brand Marketing 

Savdhaan India

Assistant Director

Zee Media Corporation Limited

Worked as a Television News Output Intern.

News Manager

I love working on everything that makes me nervous. Also, the incidents, anecdotes, experiences, and information depicted ahead are purely a work of "reality".

Awards:
1. Zee Kyoorius Awards 2021, 2022 & 2023 for Fevicol
- 1 Blue Elephant - Ronaldo post
- 2 Blue Elephants - Social distancing campaign
- 3 Baby Blue Elephants- Social distancing campaign
- 3 Baby Blue Elephants - Instagram feed
- 1 Baby Blue Elephant - Bindi reel 

2. Foxglove Awards 2021 for Fevicol 
- 1 Gold - Instagram feed
-  1 Gold, 2 Silver & 1 Bronze - Social distancing campaign

3. Foxglove Awards 2021 for Fevikwik 
- 1 Gold, 1 Silver, 2 Bronze - Fevikwik Stars campaign

4. Campaign India Digital Crest Awards 2021 for Fevicol 
- 1 Gold - Instagram Feed 
- 2 Silver & 1 Bronze - Social distancing campaign

5. Campaign India Digital Crest Awards 2021 for Fevikwik 
- 1 Bronze - Fevikwik Stars campaign

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