#opentohelp

Asking for help is hard. Let’s make it easier to offer it. More people helping more people—with no strings attached—makes work and life better.

Each week, I keep six free 1:1 spots open for people who are building, leading, navigating, or reimagining.

Not because I have all the answers.
But because it helps to talk things out with someone who’s in it too.

Who’s it for?
✅ You’re building something and want outside perspective
✅ You’re a peer looking to swap ideas, clarity, or feedback
✅ You’re designing a team, a brand, or a next chapter
✅ You’re doing fine—but want to talk to someone who gets it
✅ You’re in a career shift or leadership stretch

What can we talk about?
— Clarifying a story, plan, or moment
— Getting unstuck on a decision or direction
— Thinking through brand, team, or strategic chaos
— Leading through change
— Life + work + ambition—and holding it all together
— Anything, really!

What it’s not:
❌ A pitch
❌ A funnel
❌ A call to “pick my brain”
❌ Unlimited free consulting
❌ A therapy session
❌ A promise of brilliance

Why do this?
Because I believe deeply in:
— The nobility of service
— Peers showing up for each other
— Generosity at scale
— Conversations that don’t need a meeting invite
— Making help the default, not the reward
— Raindrops make oceans

Who am I?

I’m Pete.

Started in live entertainment (Snoop, Dylan, Ringo).
Then Fortune 50s.
Now leading marketing in high-growth tech.
And in the middle of all that? Trying to build something more human.

What now?
— If this resonates, like or share it
— Know someone who needs this? Tag them
— Want to talk? Book time here: https://calendly.com/petejam/opentohelp 
— Already helping others? Raise your hand: #opentohelp

No pressure. No pitch. Just real time, for real people.

I’m #opentohelp. Who's with me?

Founder, Host, and Connector

Stealth Startup

Currently leading a dual mandate:
— Driving enterprise-wide marketing strategy across brand, growth, and GTM
— Building a stealth startup inside the walls of the company—designed to rethink how humans access the benefits they’ve earned

One foot in scale. One foot in the future.

On the enterprise side, I lead a world-class marketing org focused on creating clarity in the market, consistency in the funnel, and credibility across every touchpoint. We’re aligning story, systems, and strategy to drive real growth—and real trust.

On the stealth side, I’m effectively a startup CEO:
— Designing new experiences from scratch
— Architecting the full-stack GTM engine (product, performance, brand, lifecycle)
— Testing, iterating, and building at speed—while staying grounded in service

This work lives at the intersection of brand + behavior, subscription thinking + systems design, modern marketing + human outcomes.

It’s not just about moving fast.
It’s about moving meaningfully.

Chief Marketing Officer

PeteJam, LLC

Helping good brands grow with clarity, creativity, and hospitality.

If you’re building something meaningful—and want to grow with more traction, less friction, and zero unnecessary complexity—you’re in the right place.

I partner with teams and leaders who care deeply about what they’re building—and how it makes people feel.

Whether you need a quick clarity pass or a full-stack growth lab, I bring strategy, systems, storytelling, and yellow-glove service to help you move forward.

Because sometimes the best growth strategy… is giving a damn.

What I offer:

🟡 The Strategy Sprint
A 4-week engagement to define what matters, sharpen your message, and create a focused, flexible roadmap for growth.

🟡 Growth Snapshot Audit
A low-risk, high-impact review of what’s working, what’s not, and where to focus next.

🟡 ‘Brandmines’ Audit
Uncover friction points across the brand experience before they erode trust or stall growth.

🟡 Total Brand Experience Training
Craft seamless, human journeys that make people feel seen, valued, and loyal.

🟡 The Growth Lab
Where creativity meets performance. We build engines, measure what matters, and scale what works.

🟡 AI & GTM Tech Integration
Make the tools work for you. I help simplify stacks, operationalize AI, and increase speed to value.

🟡 1:1 Leadership Coaching
Real conversations for leaders navigating scale, clarity, or the messy middle.

🟡 Team Trainings & Workshops
Roll-up-your-sleeves sessions that align people, unlock clarity, and drive real outcomes.

🟡 Operational Fix-It Workshop
Sometimes you don’t need a rebrand. You need a repair. Let’s find it and fix it—fast.

🟡 Speaking & Keynotes
Story-rich, strategy-sharp talks on growth, brand, leadership, and building unforgettable experiences.

If you believe in growth that feels good—and want to work with someone who’s always #opentohelp—let’s talk.

Chief Marketing Officer, Founder & Principal

Swear.com

Advising on category creation, brand narrative, and go-to-market strategy for a company redefining digital trust.

The future of content credibility isn’t about watermarking or chasing deepfakes—it’s about giving real content the ability to prove itself.

That’s the world SWEAR is building.

As a strategic advisor to SWEAR’s executive team, I help shape how that vision comes to life—through clear messaging, differentiated positioning, and trust-first go-to-market strategy.

We’re building more than a company. We’re creating a new standard for authenticity in digital content.

My focus areas:

✅ Category Design
Positioning SWEAR as the standard for content verification—not detection—by naming the stakes and reframing the problem.

✅ Narrative & Messaging Architecture
Distilling a highly technical product into a clear, urgent, and accessible story that resonates across legal, government, media, and security sectors.

✅ Brand Strategy
Helping the team balance urgency with credibility—earning trust in a space where the cost of getting it wrong is extraordinarily high.

✅ Go-to-Market & Strategic Positioning
Advising on early market traction, ideal customer profiles, and launch sequencing across regulated and reputation-sensitive industries.

SWEAR protects the most important content in the world—from body cam footage to breaking news—by proving, at the moment of capture, that what’s real stays real.

Pixel by pixel. Frame by frame.
No alteration. No chain of custody questions. No “allegedly.”

When content can prove itself, everything changes.

Capture. Anchor. Verify.
That’s the future. And SWEAR is building it.

GTM Advisor

Idaho Shakespeare Festival

Serving where storytelling meets community.

I’ve been proud to serve on the board of the Idaho Shakespeare Festival—a place where world-class theater meets the open sky, and where generations have gathered to experience the power of story, together.

Since 1977, this festival has been more than a stage. It’s been a cultural anchor. A classroom. A shared memory.

My role? Help shape what’s next.

✅ Strategic Stewardship
Guiding long-term planning to ensure the festival not only endures, but evolves—artistically, operationally, and financially.

✅ Fundraising & Community Advocacy
Supporting the work behind the curtain—mobilizing resources to keep the magic accessible, inclusive, and excellent.

✅ Mission-Driven Leadership
Helping the festival stay true to its roots while expanding its reach: more students, more voices, more unforgettable nights under the stars.

At its core, this work is about preserving wonder.
About making space for people to gather, feel, and belong.

And that’s always been worth building.

Vice President of Board Operations

Board Member

Pavilion

Pavilion exists to help go-to-market leaders navigate their careers more effectively, through a supportive community, proven resources, and safe spaces with peers founded on mutually-held values.

CMO Executive Member

Exit Five

Because no one goes to school for B2B marketing. The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

CMO Club Member

Pyramid Analytics

Investors included: Sequoia, HIG Growth, JVP, Viola, General Oriental


Promoted to lead global marketing, I built and scaled a best-in-class marketing organization—delivering measurable growth, sharper positioning, and stronger market impact.

Key wins:

✅ Scaled revenue marketing across six global regions, driving a 30–40% QoQ increase in marketing-sourced pipeline—accounting for 72% of total pipeline and 96% of net-new bookings in the twelve months ending Q2FY23.

✅ Led a high-performing team of 35 marketers across the US and EMEA—fostering a culture of collaboration and innovation while achieving a 100% retention rate.

✅ Elevated brand positioning from Niche to Visionary in the 2023 Gartner Magic Quadrant through strategic analyst relations.

✅ Redefined ICPs and segmentation, boosting declared intent leads by 200%+ and improving full-funnel conversion rates by 35%.

SVP, Global Marketing

Investors included: Sequoia, HIG Growth, JVP, Viola Growth, General Oriental

Promoted to lead brand, digital, and marketing operations, I scaled Pyramid Analytics’ market presence, digital performance, and operational excellence across six global territories—positioning the company for growth and securing $120M in Series E funding.

Key wins:

✅ Category Creation & Rebrand: Launched the Decision Intelligence Platform category and delivered a full rebrand, driving pipeline growth and enhanced brand visibility in competitive markets.

✅ Messaging & Creative Differentiation: Crafted compelling messaging and creative that broke through noise and established a unique market position.

✅ Integrated Brand Launch Plan: Developed a multi-channel launch strategy—including DOOH campaigns and conference disruptions—to amplify momentum around the Series E raise led by HIG Growth and JVP.

✅ Digital Optimization: Increased efficiency and engagement with digital strategies that cut cost-per-result by 44% and boosted CTR by 57%.

✅ Sales & Marketing Alignment: Shortened MQL-to-Pipeline time from 65 to 32 days by aligning marketing and sales, streamlining enterprise growth.

✅ Content Revamp for ABM: Rebuilt content systems around account-based strategies, tripling hand-raisers and improving conversion rates.

✅ Pipeline Growth: Drove a 200% increase in marketing-sourced pipeline through ABM and new digital channels.

Global VP of Brand and Digital

Investors included: Sequoia, HIG Growth, JVP, Viola Growth, General Oriental

Recruited as Vice President of Global Marketing to take Pyramid Analytics’ marketing function and brand to the next level, I developed and oversaw execution of an unignorable marketing strategy—transforming the team, driving pipeline growth, and securing $40M in additionL Series D funding.

Key wins:

✅ Revenue Marketing Framework: Built and scaled a high-impact revenue marketing engine, exceeding pipeline targets and fueling growth equity rounds.

✅ Demand Generation Growth: Achieved 128% of pipeline targets and increased total contract value by 68%, directly contributing to a $40M Series D raise led by Jerusalem Venture Partners (JVP).

✅ Team Cultivation: Grew and mentored a high-performance team, boosting productivity by 50% while fostering innovation and professional growth.

✅ Digital Pivot During COVID-19: Shifted to a fully digital marketing model, launching four virtual events weekly to maintain momentum and engagement through uncertainty.

✅ Go-to-Market Strategy: Designed and executed a comprehensive GTM strategy, enhancing brand visibility and positioning Pyramid Analytics as a leader in analytics and business intelligence.

VP Global Revenue Marketing

MetaGeek

Recruited as CMO at MetaGeek, I transformed the brand, scaled demand generation, and optimized e-commerce—paving the way for acquisition by Auvik Networks.

Key wins:

✅ Comprehensive Marketing Strategy: Built and executed a dual-channel marketing strategy for B2B enterprise and B2C e-commerce, driving growth and contributing to MetaGeek’s acquisition by Auvik Networks.

✅ Demand Generation Growth: Launched ICP-targeted demand programs that delivered a 30% QoQ pipeline increase for six consecutive quarters.

✅ Freemium SaaS Offering: Introduced a freemium SaaS model, boosting account creation by 90% and driving a 42% YoY increase in paid subscriptions.

✅ E-commerce Optimization: Simplified the e-commerce experience and launched bundled kits, driving 155% growth in direct conversions and a 59% increase in average order size.

Truckstop.com

Recruited as VP of Marketing to transform Internet Truckstop into the powerhouse known as Truckstop.com, I built the marketing function, unified eight brands, and scaled digital performance—contributing to a unicorn acquisition by ICONIQ Capital and securing private equity funding from Bregal Sagemount.

Key wins:

✅ Marketing Function Build: Built the marketing engine from the ground up, scaling brand visibility and pipeline growth to support a unicorn valuation and acquisition.

✅ Brand Leadership Across Eight Brands: Unified eight subsidiary brands into a branded-house model, unlocking cross-sell and up-sell opportunities and strengthening market positioning.

✅ Website Development: Launched nine customer-centric websites featuring self-service product trials—enhancing user experience and driving operational efficiency.

✅ Digital Transformation: Revamped digital efforts, increasing monthly web visitors from 250k to over 1M and generating 64% of net-new pipelines.

✅ Demand Generation Programs: Delivered targeted ABM and demand gen campaigns to resonate with industry leaders like JB Hunt, Ryder, Penske, and Schneider, solidifying Truckstop.com as the world’s largest freight marketplace.

Vice President of Global Revenue Marketing

#opentohelp | Chief Growth Officer | Board Member | CMO | SVP Marketing | Founder | Brand, Demand, & Revenue Executive | People Leader | Fractional | SaaS | Community | Content | Data, BI, AI, GenAI, Web3 | Storyteller

Hi, I’m Pete. I’m a marketing leader, community builder, connector, and #opentohelper. 

I’m on a mission to help more people help more people. 

I lead marketing across a portfolio of companies focused on connecting more people with more benefits. That includes both B2B and B2C efforts—building brands, scaling growth, and making complex systems feel a little more human.

And every week, I host six free 30-minute #opentohelp 1:1s for anyone who needs help getting unstuck—because some of the most powerful conversations don’t happen on a stage or in a boardroom.

My career has unfolded in three acts:

Act I: Live Entertainment - 
I started by crafting unforgettable experiences with artists like Snoop Dogg, Bob Dylan, James Taylor, and more. I learned how to hold an audience. How to create moments people remember. And how to make complexity look effortless under pressure.

Act II: Global Marketing Consulting - 
Next came the Fortune 50s—GE, HP, 3M—helping household names measure and manage profitable growth. I learned how to navigate matrixed orgs, bring strategy to life, and move big ideas.

Act III: High-Growth Tech -
When I was recruited into tech, I went all in on scale—orchestrating marketing for VC- and PE-backed tech companies from early-stage to $350M+ ARR. 

Each act sharpened a different lens—
Creative. Strategic. Operational.
Together, they shaped how I think, create, and lead today.

The CMOs of the future aren’t just marketers. We’re builders of systems and stories. Translators between data and meaning. Able to hold the brand, the pipeline, the P&L—and the room.

Your pal 💛,
Pete

Chief Marketing Officer, CMO, SVP, VP Revenue Marketing, Brand Marketing, Demand Generation, Global Marketing 

Strategy & Story
Brand architecture, category design, narrative development, human-centered messaging, M&A integration, and board-level marketing strategy.

Growth & Revenue
Demand gen, ABM, lifecycle marketing, forecasting, attribution, channel strategy, and conversion optimization.

Technology & AI
AI-native marketer with hands-on expertise in workflow design, prompt engineering, and team enablement. Skilled in generative AI tools (ChatGPT, Claude, DALL·E, Midjourney), ML-driven segmentation, and real-time content testing.

Creative & Experience
Creative direction, brand systems, UX alignment, executive comms, analyst/media relations, and end-to-end experience design.

Leadership & Culture
Global team leadership, executive enablement, empathy-led culture building, talent development, and scaling systems

We wave at each other every morning and know absolutely nothing about each other’s lives.

Friday night, I was dragging our projector across the street to our little neighborhood park, getting ready for our third movie night this summer. I used to set this whole thing up in our backyard for family movie nights, but this year I decided we needed to expand our family.

We’ve lived here for ten years, and while I know most of our neighbors well enough to chat about weather and weekend plans, I realized we’d never really moved beyond that surface level. Kind of like those LinkedIn connections we make but never actually connect with.

So this summer we started hauling our projector, screen, and speakers across the street to the park for neighborhood movie nights. One neighbor brings over the popcorn machine. Another handles the extension cords.

Friday night was The Incredibles, and just like the previous two times, something beautiful happened.

Families started showing up just as the sun was setting, spreading blankets and setting up chairs on the hillside. The popcorn machine was working overtime. Kids claimed their spots right up front while parents settled in behind them with their drinks and snacks.

About halfway through the movie, the kids got restless and began wandering off to run around the field with glow stick bracelets and necklaces, their laughter mixing with the movie soundtrack. Parents just smiled and kept watching, creating an experience where people could just be human together.

The magic happens when you create opportunities for people to connect beyond their roles, their opinions, their daily routines. Despite whatever differences we might have in our work, our politics, our parenting styles, we can all sit under the same stars, share some popcorn, and watch our kids run around with glow sticks.

I spend my days thinking about how to connect with audiences and build stronger relationships in business, but some of the most powerful lessons happen when you’re willing to drag a projector across the street and see who shows up.

The conversations that start over shared popcorn. The understanding that grows when you see someone as more than just the neighbor who leaves their trash cans out too long.

We’re planning one more for October before it gets too cold. What’s your favorite family-friendly fall/Halloween movie we should consider? And what does local community building look like where you are these days?

Happy weekend, everyone. 

Your pal,
Pete 💛

Pete Vomocil 💛

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We’re living in a season where a lot of people feel invisible. Where a little intention, a little care, a little welcome can change everything.

Tomorrow I’m headed back to The Welcome Conference at Lincoln Center in New York.

Last year it hit me in ways I didn’t expect. Stories that stuck. Small moments that felt big. People who made “feeling seen” feel simple.

In May I got to soak in the Unreasonable Hospitality Summit, and it lit me up all over again. Same spirit tomorrow: making sure people feel seen and valued.

This year I’m especially excited to hear from Jesse Cole, Adam Grant, Rory Sutherland, Jenny Nguyen, and (of course) Will Guidara.

Life feels heavy for a lot of us right now. Pops of joy help. A name remembered. A door held. A little extra care where it’s least expected. Some human sunshine. 

That’s also the heart of the #opentohelp movement for me. A help-first mindset. Finding ways, big or small, to serve other humans and make them feel seen and valued.

That’s what I’m hoping to bring home tomorrow… ideas worth carrying into this week, and a little more joy and light to spread around.

And if you’re at Lincoln Center tomorrow, come say hi. I’ll be the one in yellow, smiling ear to ear. 

You pal, 
Pete 💛

Most of us don’t remember the exact words people say. We remember the weight of being truly seen. The way someone’s attention feels like human sunlight breaking through an overcast sky.

Hospitality lives in that exhale. It dwells in the pause between question and answer, in the extra beat of eye contact that says I see you, and you belong here.

Renee and I were back in New York last week for another Welcome Conference. Congratulations to Will Guidara and the whole Unreasonable Hospitality team — Brian, Billy, Lindsey, Natasha, and Maren — for creating an INCREDIBLE experience we keep coming back to! 

Jesse Cole burst onto the stage in his yellow tuxedo, talking about transforming the Savannah Bananas through his “Fans First” philosophy. What started as an experience experiment has become a cultural phenomenon that’s reshaping how people think about the game. (Sitting there, I thought: yellow really is a performance-enhancing color! 😉💛) 

Adam Grant talked about givers, takers, and matchers. He showed how generosity, done well, multiplies trust and opens the door for innovation. Listening to him got me thinking about the idea I’ve been chasing for years: help-first. It’s become the heartbeat of #opentohelp.

Lindsay Wrege spoke about 321 Coffee with the kind of passion that comes from living it every day. Her shops, staffed by adults with intellectual and developmental disabilities, are living proof that inclusivity is good business.

Jenny Nguyen told the story of The Sports Bra, the first bar dedicated to women’s sports. One letter change—Bar to Bra—and one channel change shifted everything. Tiny moves, massive meaning.

Rory Sutherland leaned in like he was sharing secrets, turning behavioral economics into comedy and insight at once. He showed us that the smallest details often carry the biggest delight.

Tony Hale brought cathedral quiet when he spoke about presence. His acting experiences turned into lessons on connection: the greatest gift you can give is your undivided attention.

Fawn Weaver shared the founding of Uncle Nearest Premium Whiskey, honoring the first known African American master distiller. Her story was both history and hope braided together.

And Shamil Thakrar talked about the tension between hospitality and growth, and showed us how generosity can become a competitive advantage.

Then Choir! Choir! Choir! had the entire room singing together. Strangers woven into a single voice. 

I left carrying renewable hope that comes from witnessing people do impossibly good work with radical care. The kind of unreasonable hospitality that lingers long after the music stops.

And if you want to take one thing from it: notice. Notice the person who seems lost. Notice the way someone’s shoulders ease when you remember their name. It costs nothing and changes everything. Attention may be the most generous gift we have.

And yes, a little yellow never hurts. Just ask Jesse Cole! 😃 

Happy Friday, friends! 

Your pal, 
Pete 💛

We're all becoming really good at optimizing everything... except the things that actually matter.

I've been intentionally investing in relationships the last several years... getting out of the office, showing up in person, hosting six to nine weekly #opentohelp calls... because I believe strongly that the work is better when the relationships are real. 

Exit Five is setting the standard for how this should feel.

Driving into Burlington for Drive last week and seeing these friendly faces again felt like the best kind of homecoming. And meeting others for the first time who immediately felt like old friends. 

We drank in content from THE experts, ate Ben & Jerry's on the patio, took a boat cruise on the lake, and discovered that Maple Creemees are a Vermont thing--and they're incredible. 

Late night chats that went deep... conversations about purpose, meaning, our complicated relationships with work, the human experience of trying to build something that matters.

At one point I pulled out my yellow clown nose... this thing I carry to help people remember not to take ourselves too seriously even when the work is serious. A group full of marketers teetering on the edge of burnout and suddenly we're everyone cracking up and having the most honest conversation about burnout and what actually matters.

That's the magic of Exit Five. It's not networking in the business-card-trading, chamber-of-commerce sense. It's the kind where you actually know each other, understand each other, support each other. The kind that makes us all better at this collaborative work we're trying to build together.

We walked along Lake Champlain, shared stories, and remembered why we like each other and this crazy industry. 

I left feeling recharged because of humans being human together.

If you're on the fence about investing in in-person connection, about making the trip, about getting out of your office bubble... just do it. Find your Exit Five. Find your people. The work will be there when you get back, but you'll be better equipped to do it.

Thank you Dave, Dan, Matthew, Anna, Allison, Jessica, and Chelsea for creating a space for all of us to be our whole selves! Hoping to see y'all again in Vermont next September! 🤞🏻

So... where are you finding your people? Your human-to-human connections? 

Your pal, 
Pete 💛

Happy Friday to everyone… except


…the fine folks at Amazon who know there’s more than one kid in the house—
yet only send ONE of these d*mn things. 🫠

IYKYK 🤣

Hang in there, friends—weekend’s almost here!

Your pal,
💛 Pete


#opentohelp

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