Patrick Welby's Linkedin Analytics

An advocate for creators, creatives and producers, Patrick brings a well-rounded approach to branded content solutions through cultural storytelling, integrated marketing and XM marketing strategies. From strategy to pitch to execution, Patrick has led initiatives for Red Bull, Anheuser-Busch InBev, Sonos, Beam Suntory, Heineken, British Airways, Pernod Ricard and LVMH Moët Hennessy Louis Vuitton. From 2017-2020, Patrick served as Director of Strategic Partnerships at Pro-Ject leading across the agency’s award-winning global experiential programs, national sponsorship & partnership consultancy and proprietary events. He joined as an Account Architect and XM Producer in 2014. Welby is a Founder & Partner of These Days Magazine (est. 2015), a Chicago-based music and culture content platform. At These Days, he manages brand partnerships and content integrations alongside curating the magazine’s weekly music playlist The Forecast. Patrick is also a Founder & Partner of Function MFG LLC (est. 2016) -- most known for its event and content series Aux Cord DJs. The platform “turns over the DJ booth” to influencers, artists and creatives at venues, clubs and festival stages integrating brand partners and activations. Patrick also manages Number Six With Cheese, a comedy food review web series featuring content creators Corey Wagner and Sean Ely. In 2014, Patrick co-founded Music Supervision Co., a consultancy that curated music + entertainment identities for restaurants, retail and brands paired with event production. The services and capabilities of this company were absorbed by Pro-Ject. While graduating from DePaul University in 2011, Patrick co-founded data-driven live events platform CrowdNoize, which featured powerful tools to help collect and analyze data where crowds gather. Patrick served as COO from 2010-2014 while fulfilling a lifelong dream of hitting the road to tour manage a Chicago funk band. Patrick is an Associate Member of The Recording Academy (Grammys), member of Chicago Ideas Week's Radical Creators and a Luminary (formerly Board of Directors of The Evening Associates) at The Art Institute of Chicago.