Paul Fairbrother's Linkedin Analytics

Welcome! 👋 My aim is to help companies rapidly scale by getting them more leads, sales, revenue and brand awareness using Facebook, Instagram and LinkedIn social media advertising 🚀🚀🚀 Here's a few key facts about what I do. 1) Every year I personally manage close to $2 million of ad spend for clients and have booked well over $10 million of ads in total. 2) My previous role was at Hootsuite, the world's most used social media monitoring tool. I'm now running ads for clients on a freelance basis through my own agency, allowing me freedom to use a wider set of tools to help clients succeed. 3) At Hootsuite I mainly worked on the AdEspresso ads platform. AdEspresso were Facebook's largest Marketing Partner and a Google Premier Partner due to the large volume of ad spend we processed. 4) I’ve audited campaigns from over 1,000 ad accounts, allowing me to see what works and what doesn’t across a range of industries in dozens of countries. 5) My coaching clients range from solopreneurs spending $20/day on ads up to corporations with $10+ billion yearly revenue, I can adapt my coaching strategy for all levels of ad spend and sizes of teams. 6) Every month I used to run AdEspresso’s $1,000 experiments where we discovered what’s actually working now by putting $1,000 of ad spend behind an experiment. 7) I presented the AdEspresso webinars and Office Hours calls, previous guests include the official Google team, Mari Smith, Dennis Yu, Molly Pittman, Larry Kim and Andrea Vahl. 8) To help as many people as possible succeed with their digital advertising I have written dozens of blog posts as well as given talks, appeared on podcasts and run both free and paid for training courses. 9) I’m Meta Blueprint certified which is the only official Meta Ads certification, and hold all 11 Digital Marketer certifications along with several Hootsuite Academy and Google Ads certs. 10) Before specialising on the paid side of social media, my previous role was as a social media manager for a global café chain, which involved coordinating the marketing for over 70 social media channels. 11) I'm based in the beautiful seaside town of Hastings (yes, the one famous for the Battle of Hastings in 1066) on the south coast of England. I mainly work from my home office with the kitty gang of Jeremy, Kevin and Colin, the chances are at least one will appear if you’re on a call with me! 😸😸😸 If you have any questions about your ad strategy or if you work in digital marketing and want to geek out about what's working now with paid social please drop me a message.