Paul Wronski Graphic Design

Independent creative professional, offering companies fluid access to executive-level graphic design and marketing services. 

Works as a direct design resource to team members and organizational leaders, or as a supplement to a company's agency-of-record; when nuanced timelines and deliverables require a more nimble approach.

Principal Creative Director

North American Power

Hired as a one-man creative department to replace an agency-of-record and spur growth in customer enrollment and direct-selling agent engagement. Developed the strategy, copy and design for the [retail energy] industry’s largest direct mail creative rotation, helping augment customer count by 17%. 

Provided strategic, creative and digital leadership during an organizational re-brand to enhance the company’s core value proposition – enabling a premium market position with a focus on personalized communication to drive deeper engagement and improved retention – creating a new visual palette, website and acquisition campaign structure.

Created and launched the company’s B2B brand, demonstrating leadership in naming, identity design, website copy and design and supportive sales collateral creation.

Creative Director

Affinion Group

Managing director with a proven ability to combine strategic thinking, creative concepting, and design with a deep understanding of consumer engagement trends and user experience. Oversaw marketing efforts and operations from idea through client presentation and production. Excellent track record of helping drive new business, including company wins with Wells Fargo, Office Depot, f.y.e., Toys R’ Us, HSBC, 1-800-Flowers and Chase. Recently identified within the top 1% of global associate contributors, receiving C-level mentorship in the organization’s flagship executive development program.

Creative Director, Marketing Development

Supervised and directed the design of customer and business communications work, including commercial packaging, advertising, merchandising, point-of-sale, and promotional material. Managed ten direct reports including art directors, designers, and copywriters.

Director, Creative Services

Cendant Marketing Group (now Affinion North America)

Led team of five direct reports in creative strategy and design for new business development work, merchandising catalogs, editorial pieces and brand-to-consumer marketing.

Design Director, Graphic Services

Trilegiant

Hired from college and served an apprenticeship with department VP, as direct supervisor vacated position. Honed skills in typography, identity design, and promotional marketing, while attending press checks and graphic industry workshops.

Graphic Designer

Ryan Partnership

Studio Production Artist (Internship)

Paul Wronski is a one-man creative department for growing businesses. He collaborates with clients and design teams on brand and marketing campaigns across a range of industries, including [corporate and healthcare] payments and tech, insurance, energy, fitness and business services.

Specialties: Corporate branding, B2B/B2C marketing, Sales communication, Graphic/Logo/Web design.

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