Vectis Marketing

Vectis Marketing helps small businesses and eCommerce sites increase their revenue by implementing SEO best practices. We enable small businesses to compete smartly in over-priced organic search markets. 

For a few, select, clients, I generate traffic for them on a revenue-sharing model. This gives them the advantage of no startup costs, while I get the advantage of a long-term revenue stream from implementing my marketing formulas.

Currently, $3 million in gross revenue is sold on a yearly basis for these partners.

Owner

Plumber Marketing Firm

Directs team on keyword, content strategy, and on-page strategy for locally-owned plumbing firms. enhancing search optimization.

Marketing Director

Blend Mode Creative

Fractional CMO role for this agency creating the systems used to generate bespoke marketing campaigns for their clients. Led 7marketing campaigns for multiple 7-figure subscription companies. Lead the team managing the SEO campaign for a franchise with 157 locations.

Chief Marketing Officer

Cenergistic

Coordinated the reduction of energy use across the Springfield Public School district by improving communication, best practices and use of technology. Reached 29% cost avoidance, and exceeded all savings targets by over 2x.

Energy Specialist

City of Battlefield

Making decisions that helped our entire community was one of the most rewarding roles I've been privileged to fill to date. 

April, 2014 Voted in as President of the Board

Also served on the Ozarks Transportation Organization during this time to ensure that Battlefield's voice was heard at the regional decision-making level

Alderman

JP Morgan Chase

Elite Client Services                           June, 2010 - Present


• Was selected to join the Elite Services team which focused on providing “White Glove Treatment” to our elite clients.

• Handled escalated calls and resolved complex issues for customers from start to finish, including coordinating account resolutions across multiple inter-bank departments.

• Received a second quarter award in 2010 for exceeding our department’s conversion rate on upgrade offers to our clients.

• Received a fourth quarter award in 2011 for Service Superiority to recognize several unique cases that had required additional effort to resolve.

• Further honed my skills as a phone advisor to win the Chase Idol award twice – a monthly award given to the best call at our site.  Also submitted for and won many smaller awards for best call of the week and best call of the department.


First Interaction Team                     January, 2009 – June, 2010


• Exceeded monthly sales quotas and was given opportunity to use my techniques to help coach advisors past their challenges and help them meet -- and even exceed -- their sales goals.

• Led team meetings and team training sessions to help empower advisors in new systems and goals for our department

Call Center Customer Service Rep

Sunshine Bike Shop

• Primary responsibility was sales and customer service. Each spring I also trained the seasonal staff in our product lines and our up-sell techniques.

• Analyzed our sales records monthly to identify seasonal trends and create weekly stock orders that reflected business expectations.

• Redesigned our bicycle fitting program and introduced Retul TM , an infrared biomechanical analysis system. This regained our shops reputation as a regional leader in bicycle fitting techniques and attracted clients from surrounding states.

• Through the concerted, combined efforts of the shop manager and myself, the store realized $1 million in gross sales in 2008, the first time in over five years the company had seen those figures.

(Returned to this Position in April, 2013 and I still work occasional weekends, tuning up bikes and helping new riders choose the right first bike)

Sales Floor

Marketing Director. Multiple 7-figure (Ecom & and Local Biz) and 9-figure (Industrial) annual campaign outcomes. Claim your free SEO Audit: vectis.marketing/free-audit/

Since 2016, has designed and executed several SEO & SEM campaigns that have taken clients from startup to 7-figures in annual revenue. Specialized in both eCommerce and Local website promotion with an emphasis on penalized site recovery. In 2019, exited several blogs, including one, 6-figure website sale.

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