Freelance Consultant - (Brand Marketing, Digital Marketing, Mobile, Content & Growth Marketing)

Stealth Mode Start up

Consumer Tech: Idea validation, Market research, Consumer survey, Product market fit, Business & Revenue modelling, Financial modelling, Supply chain, Brand creation, Roadmap, GTM, Product development, HR, & Legal.

Entrepreneur In Residence

Viveks- The Unlimited Shop

Engaged with Major FMCD Brands for Channel partner marketing activities. Managing wide range of products- LED TV's, Home theatres, Mobiles, Laptops, Printers, Scanners, Large & Small home appliances, DTH, Telco’s, NBFC, Banks Cashback , Digital wallets, Loyalty program & Gift cards and responsible for Retail, Ecommerce & Corporate brand communication, activation and media across conventional & new media - ATL, BTL, Digital & Social media, Data analytics, and CRM.

Assistant General Manager – Marketing Communication & Customer Engagement

CHANNEL LIVE MEDIA PRIVATE LIMITED

Defined & managed execution of programs to increase relevant organic & paid traffic from search engines & social media and Optimized online campaign optimization, delivery & performance metrics on weekly basis handling International Markets in the US, Canada, UK, Europe, Middle East & Far East Asia.

Marketing Head

MALABAR GOLD & DIAMONDS LTD

Responsible for Jewelry Brand marketing & Customer acquisition for 2 states & New stores expansion - Media planning & buying, ATL & BTL, Branding, Digital, Social, CRM, Database campaigns, Door to Door marketing & activation.

Head Of Marketing Communications

UniverCell Telecommunications India Private Limited

Managed 445 UniverCell Showrooms with a wide range of Hot selling Brands & Products  -  Mobiles, Tablets, Accessories, Telco’s, Banks Cashback, Pay-Back loyalty program, Bajaj Finance  & Capital First and Actively involved in Media planning, Buying for ATL/BTL, OOH, Digital media marketing, CRM & Data analytics, Primary & Secondary research, 45 lakhs internal data collation, market & competitor analysis to successfully guide and influence sales and campaign decisions.

Senior Manager – Marketing Communications & Customer Engagement

ACL WIreless

Implemented key account management that improves client satisfaction and retention that led to achievement of the revenue goal and Supervised and prepared mobile & digital marketing communication plans followed by managing the budget, media selection and working with the respective Brands while Working closely in coordination with Brands, Creative / Media / PR / Event and other external agency for the various Campaigns for the brands

Senior Manager – B2B Sales & Marketing

Sanguine Media Ltd

Key Account Management & Client Servicing: Branding, Road shows, Activation, Exhibitions, In-shop & Mall promotions, In film branding & Launches and Client servicing for consumer promotion / product launches /promotions for respective brands and Managed 20+ best corporates & retail brands.

Key Account Manager - B2B Sales & Marketing

Hindware - Hindustan Sanitary Ware Industries Ltd

Managed the brand from strategic planning to tactical activities, including formulating brand strategies/plans for the assigned brands, identifying unique market needs and opportunities and developing advertising & promotion plan and Handled BTL Media, Such as Branding, Outdoor media planning & execution that includes coordination in site selection with outdoor agency, doing Exhibitions, Events, activation & installation, Market Research, Consumer Survey across all markets while managing Sanitary ware outlets, Consumer Durable outlets, Modular Kitchens, Tiles, Bath fittings, Hardware & Builders & Flat Promoters, Architects, & Interior Designers.

Deputy Regional Manager - Sales & Marketing

KAFF Kitchen Appliances

Implementing business plan and initiating changes to improve store performance by reviewing category’s sale, analyzing consumer insights, gaps and opportunities and handled the southern region by appointing Distributors, Dealers, with a team of Territory managers, Monitoring product placement, Sales, Marketing & Customer acquisition

Channel Marketing Manager - Sales & Marketing

Growth Marketing | Customer Engagement | Brand Management

A Creative Brand Marketing Lead, Multifaceted professional with over 22 years of experience in Integrated Marketing Communications & Brand Management, Sales, Business Development & Operations and an Avid learner in the dynamic digital marketing space.    

Offline Marketing: ATL & BTL - Specialized in Ad films, Media Planning, Media Buying, TV, Print, Radio, Outdoor,  OOH, Public Relations. Loyalty Programme, Celebrity Management etc.

Digital and E commerce Marketing: Performance Marketing & Social media advertising, SEO, Email Marketing, Inbound and Content Creation, Online Advertising - Search, Display & Video, ORM, Data Analytics, CRM & Marketing Automation
   

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