Exertis Pro AV Canada

Exertis is a leading distributor of integrated custom designed AVIT technology solutions that help resellers and integrators meet the growing and expanding technology needs of customers in a wide range of vertical markets that includes corporate, education, emergency responders, government, hospitality, house of worship, law enforcement and security among others.
	Reporting to the North America CEO and Board while managing 5 Direct Reports including Sales, Business Development, Marketing, Product Management and Operations
	Streamlined, refocused and standardized processes
	Exceeded plans by averaging over 20% YoY monthly growth compared to FY 2019
	Attained monthly sales and gross margin targets consistently 
	Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service
	Collaborated with organizational leadership, including board of directors, to strategically affect direction of operations

Vice President

Exertis

Exertis North America(formerly Stampede Presentation Products Inc.) is the oldest and largest provider of ProAV and Commercial AV solutions. World renowned for providing industry-leading AV and IT system solutions for dealers in every major vertical market since 1998.
	Reporting to the North America CEO and Board while managing 5 Direct Reports including Sales, Business Development, Marketing, Product Management and Operations
	Streamlined, refocused and standardized processes
	Exceeded plans by averaging over 20% YoY monthly growth compared to FY 2019
	Attained monthly sales and gross margin targets consistently 
	Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service
	Collaborated with organizational leadership, including board of directors, to strategically affect direction of operations

General Manager Canada

SYNNEX Canada

SYNNEX Canada Limited is a leading distributor of technology products to resellers and system builders across Canada.  VISUALSolv is SYNNEX’s strategic initiative for Visual Technology solutions offering digital signage, Software, audio-visual, video conferencing, POS, AIDC and physical security solutions
	Managed 5 Direct reports with overall responsibility for Product Management, Business Development, Sales and Marketing 
	Achieved and maintained the dominant No.1 share in a very competitive market in under 3 years
	Developed and executed a plan to innovate our Physical Security Products offering as well as our approach to the market that resulted in a 25% increase in revenues
	Strategically managed resources, milestones and budgets, which led to a 50 basis points increase in net margin through cost rationalizations 
	Spearheaded an overhaul of company practices which led to an increase in staff retention rates and top-ranking as an industry leader 
	Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations
	Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity

Director VISUALSolv

MxN 

MxN Media is a Digital Signage Integrator and Digital Media company assisting businesses in taking their communication strategies to the next level.  Along with a full technology delivery which included hardware, software and installation services.  A full service solution provider which included a Network Operations Centre, Software as a Service as well as on-Premises solutions, Content Creation as well as AV Rental and Staging.
	Developed and implemented the start-up strategies of this Digital Technology Systems Integrator including initial company setup, operations, staffing and starting sales operations. Managed the overall sales process and set appropriate metrics for sales funnel management
	Strategically managed resources, milestones and budgets, saving 15% in expenses during the period 2007-2009
	Enhanced and redefined organizational structure to maintain company's competitive edge across the region
	Established pricing policies, including volume discounts, as well as negotiated key terms and conditions 
	Attained Personal Sales of over $3 million US (10% of the company results) 
	Managed a team of 25 including Sales (both in house, regional and contractors), technical, project management, operations and content development. Worked with potential resellers to build the distribution channels

Managing Director, Sales and Operations

Zoom 

Zoom Media is a Technology Integration company dedicated to the installation, management and running of Digital Signage networks.  Providing a full service solution which include a Network Operation Centre, development of advertising content and the sale of the advertising space.
	Hired to execute the company setup in the region  
	Successfully established the operations of this start-up company including the launching of the largest single site digital signage solution in the Middle East at the Dubai World Trade Centre

General Manager, Sales and Operations

CT Group Inc

CT Group’s primary business was the reselling of Long-Distance routes to organizations selling calling cards throughout Canada and the United State.  Services included operations to switch the calls.
	Tasked with the development and implementation of the company’s strategic plan, targeting existing and new International telecom clients’ use of long-distance minutes
	Spearheaded overhaul of company best practices, leading to significantly increased staff retention rates and top-ranking as industry leader
	Designed and lead a consistent service-delivery system via the sales, business development, marketing, and customer service areas of our business
	Initiated and executed the establishment of CT Group LLC in Dubai, UAE including all start-up operations in early 2004 as the company turned its attention to setting up a regional office

General Manager

With over 20 years of leadership experience in the PRO AV Solutions and Technology Industry, I am a seasoned executive who thrives on delivering innovative and customized solutions for a wide range of vertical markets. As the Vice President at Exertis Pro AV Canada, I lead a team of dedicated professionals who share my passion for exceeding customer expectations and achieving operational excellence.

My core competencies include business planning, change management(including culture), product marketing, key account management, and new business development. I have a proven track record of consistently exceeding targets, attaining monthly sales and gross margin goals, and streamlining processes. I also have a strong vision for the future of the industry and how to leverage the latest technologies and trends to create value and competitive advantage for Exertis and its partners. My mission is to drive innovation and excellence in PRO AV Solutions and foster a culture of collaboration and trust within the organization and with our stakeholders.

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