Alchemative

▪ Expand the overall impression of thecompany in UK, USA,Saudia, UAEandPakistan
▪ Upsell and Cross-sell the products and services of company to key accounts
▪ Onboarded 3 international agencies for whitelabel service
▪ Monitor account health and work to increase the revenue per client
▪ Helped brands improve siteconversion, average order sizeand repeat user purchase
▪ Developedconsumeracquisitionstrategies to ensure 60% leads insales funnel
▪ Developed digital campaigns and increased organic leads by 7% in 2 months i.e. social media, email
marketing using HubSpot, website traffic using SEO

Head of Business Growth and Partnerships @eCommerce dept

▪	Oversee end-to-end project delivery of my accounts i.e. BATA, Cougar, Fashion Pakistan Lounge, Sana Safinaz, Audionic and AK Galleria
▪	Audit and recommend features for upgrading the ecommerce store of to the key accounts
▪	Align the issues of key accounts with dev team and get them resolved in timely fashion
▪	Make launch plans and ensure successfully project deliveries i.e. collaborate with brand ecommerce managers , develop a strategy, assign task to internal team and have followups
▪	Successfully onboarded Haier – Jo Chaho, JOJO and PCB as key accounts for marketing and website development
▪	Helped brands improve site conversion, average order size and repeat user purchase

Solutions Consultant

▪	Develop the ecommerce market acquisition plan for 2021-2022 focusing on Fashion sector
▪	Collaborated with clients and launched ‘Story from the Clients’ video series
▪	Successfully lead the launch of 2 key applications i.e. Unified Store Locator (40+ customers) and Unumpay (300+ customers)
▪	Increased the LTV of 2 key accounts i.e. So Kamal and Cougar to PKR 2M per year
▪	Developed digital campaigns along with marketing team and increased organic leads by 7% in 2 months i.e. social media, email marketing using HubSpot, website traffic using SEO
▪	Lead GITEX 2021, Dubai on behalf of Alchemative
▪	Developed digital campaigns and increased organic leads by 7% in 2 months i.e. social media, email marketing using HubSpot, website traffic using SEO

Relationship and Marketing Manager

Sucsel

LAAM.PK
Project Manager
▪	▪	Identify, align and oversee end to end operations of the platform 
▪	Align tasks for development team, set project deadlines, and ensure delivery by managing their sprints
▪	Performed customer needs research and performed analysis using the data from Google Analytics, Hotjar survey results and worked with engineering team to ensure continuous features improvement
▪	Successfully launched Wedding collection at Laam and in 4 months launched Fast forward fashion, shoes category, and launched Rang e Haya (inhouse brand)
▪	Manage team of individuals i.e. 8 Technical team (Shopify engineers), 5 Website developers and 4 (marketing team) Graphic Designers
▪	Develop campaign protocols and lead projects i.e. 11.11 sale 2020, FestivEid Sale 2021
-	In 11.11 sale, we were able to secure a business of over PKR 120 M
-	In FestivEid sale, we were able to secure a business of over PKR 50 M in 3 days
▪	Run beta test and pilot projects for new features at platform
▪	Handle high risk cases of logistics, order fulfillment and customer support department
▪	R&D on new features and implementation plan

SUCSEL
▪ Worked with Hussain Rehar, Mohsin naveed Ranjha, Umsha by Uzma Babar, Saira Shakira, Shiza Hassan, Shamsha Hashwani and Zainab Salman
▪ Coordinate with CEO and formulate Sucsel System
▪ Closely work with HR, Production, Social Media and Sales Department Head and assist them in
business-related queries
▪ Set Department-wide Quarter goals
▪ Formulate company department goal achievement strategies
▪ Restructure data management system
▪ Supervise and overview the execution of company processes and report to
▪ Review Sucsel staff performance and propose evaluation report
▪ Conduct training of Sucsel employees and develop training manuals
▪ Draft company contracts for New On-boarded brands and follow-up on requirements

Product Manager - LAAM.PK

HUAWEI Pakistan

Role as Sales Assistant:
•	Assist Product Manger by actively taking part in New Product launch strategy
•	Analyze investment plan of assets, stock allocation of key models based on days of sales (DOS) stock
•	Formulate company incentive policy on the basis of market intelligence report 
•	Track deployment by distributors against allocation, report it and hold meetings
•	Collect data from regions, format it according to the standard, make report and present to upper management at Huawei HQ
•	Quarterly evaluate the sales team’s performance and suggest promotion, demotion etc.
•	Manage region and HQ employees team building fund and plan their team building activities
•	Market visits and market feedback collection; make suggestion and hold meetings on it , ensure implementation of the policies
•	Arrange meetings with upper level management, lead the meetings and make meeting minutes
Role as MTO Manager:
•	Designed Huawei 2018 MTO program
•	Prepared training schedule, module and related documents
•	Designed KPI structure of MTOs and Sales Representatives 
•	Evaluate the probation report of MTOs. Fresh employees and recommend their career path at Huawei
Role as Coordinator
•	Bridge the communication gap between HQ and six regions
•	I directly coordinate with Vice RMs and RMs to resolve regional issues
•	Identify and collect issues from the region and get them resolved by coordinating with different departments at HQ
•	Make priority task list for the regions and take follow-up on it
•	Ensure implementation of HQ polices and coordinate with regions in case of violations

Sales Director Assistant

Lahore University of Management Sciences

▪ Assisted Instructor on developing course modules
▪ Act as a bridge between students and professor; documented the problems of the students and
drafted solutions with the assistance of Instructor
▪ Develop and maintain report of grades of each student’s at the official software of the
university
▪ Actively participate in resolving conflicts among the groups
▪ Coordinating with Registrar’s Office and Programme Coordination Office to ensure course follow protocol of LUMS course delivery

Teacher Assistant

CARE Foundation Pakistan

▪	Design daily lecture content by incorporating interactive activities
▪	Hold student and teacher grooming sessions
▪	Design teacher training manual based on ESL Model
▪	Improve the scores of students in designated government school
▪	Educational outcome of the students increased by 13% post training (2018)

Artist - Creative Partner

Bank Alfalah Limited

A project Intern at Bank AlFalah Learning and Development Center, - Strategies and New Initiatives Department. 
▪	It was a project based internship
▪	I designed strategies to ensure 'Employee Engagement through Gamification' for the bank’s upcoming project
▪	With the assistance of fellow colleagues, proposed a cost plan
▪	Made a document listing launch day activities
▪	Completed user guide for Employee  Engagement on the app
▪	The project launched within 3 months of my proposal

Project Intern

▪	Incorporate arts and creativity in teaching process
▪	Coordinate with government school principle to design teaching pattern of teachers
▪	Identify the gaps in the teaching system of the school and report it to Higher Management
▪	Continuously update the Management on the process on the school’s productivity
▪	Design studying memos for students
▪	Made a handbook for teacher to continue teaching on ESL pattern

The Citizens Foundation

▪	Proposed a proposal on teaching students in smart way
▪	Provided students with brochures, specifically designed to enhance their analytical aptitude
▪	Involved students in ice-breaking activities

Internship

My mantra of life is work, coke, deliver, spot the opportunities, give acing solution, make strategy, brainstorm and have chocolates! That's how you grow.

During my course of professional work, I have had the experience of working alongside Executives in different organizations i.e. Huawei, Sucsel, LAAM.pk, PTR and Alchemative.

I would define myself as an individual who is always welcoming to challenging roles and tasks that are out of my comfort zone. I have had business successes in executing the projects that I take along with establishing win-win situations for my team and clients.

Contact me for digital/e commerce queries at:
rabail.saeed@alchemative.com

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