Wine for Friends

Small production wine, with big values - in beta/soft launch

Founder

777 Partners

Operating Partner to 777’s travel technology acquisitions. Responsible for M&A, commercial and operational transformation and growth of the GO7 brand and business

Chief Commercial Officer - Travel

easyJet

Member of easyJet’s Executive Leadership team reporting into Chief Commercial Officer. Responsible for driving forward the strategic direction of easyJet’s £4bn ancillary revenue P&L and commercial strategy with responsibility for delivering revenue growth through easyJet’s end to end product portfolio. Business Sponsor of significant technology transformation programmes. Delivered budget ahead of plan +1.7% H1 FY22

Drove +4% increase in revenue per passenger in FY21 (vs. benchmark run rate of +1.21%) through technology initiative delivery, product change and deploying trading operating model changes and new pricing algorithms

Proposition & Innovation Director 

Head of Proposition

Head of Commercial Partnerships

Fuse

Founded and Incubated Purpose Driven and Commercial Partnership Agency offering within Fuse, Omnicom. 

Delivered 400% revenue growth YoY through client growth for three years in a row. Delivered 63% gross profit margin via optimisation of staff/cost ratio, launching new products and new pricing proposition.

Work included CAPEX deals between Tesco x Volkswagen generating revenue from retail brands for John Lewis Christmas. Helping CALM and Unilever raise awareness for Men’s mental health, signed PepsiCo’s first sustainability UEFA partnership. Activated Public Health England’s largest TTL campaign with Disney. Built ARR client base to include easyJet, VW Group, Google UK and Bacardi Group

Director

Fuse Sport + Entertainment

Senior Account Director

Account Director

Good Business

Strategy consultant working with clients to define, deliver, measure and communicate positive social change alongside commercial business objectives. 

Defined Bacardi Group and Old Mutual Wealth’s ESG strategy, ran Disney and Coca-Cola’s EMEA healthy living audits, launched charity partnerships for Kellogg’s and Liberty Global.

Senior Consultant

Millennials Think Tank

Think Tank specialising in research on Gen Y and the impact they are having on business, politics and society. Clients included The House of Lords, The Church of England, various other not-for-profits. Accredited for contribution to the House of Lords debate on Kony 2012 Video and featured on BBC Radio 4

Magdalene College May Ball

Head of Sponsorship

Conde Nast

Intern

Commercial and Marketing Executive leader. Passionate about people and champion of diverse teams. Energetically entrepreneurial. Deliverer of customer-led growth and over delivery of revenue growth. Driver of business change, enabler of innovation. Volunteer School Governor, qualified Yoga Teacher and investor in small wine business (with big values)

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