Fat Earth Media

Senior Creative Strategist

Perfect Fit Background Checks

Owner

Optimal

Mazda USA - led Mazda account management and creative strategy for the CX-50.

Associate Director of Key Accounts

Creative Strategist

LatinWorks

Account management and Experiential lead: Texas Lottery Commission

Account Supervisor

Account management: Texas Lottery Commission

Led Go-Green sustainability initiatives, and co-led the LatinWorks for Good community program.

Senior Account Executive

Account management:
- Target Corporation, specialized in Hispanic and multicultural consumers
- Visit Austin (Austin Convention & Visitors Bureau), the city of Austin DMO
- Fortune 200 CPG brand
- New business pitch support

Account Executive

Whole Foods Market

-Analyzed & reported on Whole Foods Market coverage throughout 410+ stores worldwide
-Reported to leadership on competitor news coverage & analysis, print & broadcast coverage
-Recruited news contributors, built relationships with bloggers, freelancers & online media outlets
-Other duties: maintained WFM e-newsroom, news release edits, micro-releases, PR reporting tools

Global Media Analyst, PR Team

Global Consumer PR Intern

Texas AdGrad

-Devised & implemented branding strategy for Texas AdGrad brand with team
-Managed original content team & editorial calendar
-Wrote blog posts & features for the AdGrad website
-Analyzed & reported on social media results with Spredfast
-Tweeted for @TexasAdGrad (3,003 followers) & hosted live Twitter event

Social Media Strategist

UT PRSSA

President

Southwest Airlines

Media monitoring, analysis & reporting; broadcast writing, copy editing, press releases; event planning

Communications Services Intern

Hello! I've been a communications and advertising professional for 11+ years, and thrive in the space where research and strategic thinking meets creative brainstorming and building. Collaborating with smart, kind people is my second-favorite part of the day. (My first-favorite is the time I spend snuggling my 14-year old Sheepadoodle) Let's connect!

Taplio

Rachael Reiter's Linkedin Analytics

Rachael Reiter

Want to drive more opportunities from LinkedIn?