Rachel Congdon's Linkedin Analytics

I love getting to know audiences for all kinds of business sectors and over my twenty years of experienced this has ranged across everything from automotive to international development charities, via food, fashion and travel. What I love even more though, is finding the stories in the data, those little surprises and nuggets of information that can transform a business’s understanding of their audience: who they are and how to best communicate with them and serve them. I have worked with business strategy teams, identifying consumer trends to develop new products, as well as on large, global qual projects to test new brand identities, audience segmentation analysis and even re-analysing brand tracking data to gain a new understanding of audience behaviour. My experience covers: • Data analysis - analysis of existing primary research data (qual or quant) • Bespoke research projects – identifying scope of research and respondents, scripting surveys or discussion guides, project managing fieldwork, analysing resulting data and providing recommendations • New product development – who is the target audience, what makes them tick, what’s changing for them and what are they looking for, how best to communicate with them • Consumer trend analysis