Rachel Glucina's Linkedin Analytics

Highly regarded media professional with institutional knowledge and experience leading global media brands and companies. More than 25 years' experience driving growth, revenue, strategy, innovation, scale and brand across media, communications, content and technology. Particularly skilled at creating dynamic strategies that deliver accelerated growth. As a media entrepreneur, I have founded and managed my own media and PR agencies and worked for two of Australasia’s largest integrated media companies as a joint venture partner, director, publisher, managing editor, executive editor, columnist and journalist creating successful print and digital publishing disruptor brands and growing revenue, audience and brand share. Formed a joint venture partnership with MediaWorks – a television, radio and interactive media company owned by Oaktree Capital, a multi-billion-dollar American global asset management firm – where I founded, co-owned and operated, and later sold, a multi-platform digital news, entertainment and lifestyle channel creating and publishing editorial content, interactive native campaigns and premium short-form original series on web, social, mobile, radio, audio and linear TV, including a daily TV news show broadcast on digital platforms and primetime national public television in New Zealand delivering multi-channel revenue streams and vast audience reach and engagement. Also utilised data and targeted analytics to work directly with clients to create rich, relevant, cost-efficient and tailored digital media solutions, native content marketing and engaging integrated campaigns to build revenue, brand equity, audience engagement and commercial growth. Focused on increasing revenue across regional and global territories, setting and implementing strategy, generating content revenue generation platforms, growing brand share, delivering measurable impact value, analysing data and intelligence, developing brand and partnership relationships, creating engaging content, delivering innovative digital solutions, growing subscription, extending audience reach and engagement, and using analytics to improve the customer experience. Earned a Master’s degree and conjoint Bachelor degrees from The University of Auckland. Hold dual Croatian (EU) and NZ citizenship.