Rachel Honeyman 🍯✍🏼's Linkedin Analytics

I like to call myself a Content Magician, a wizardess when it comes to creating thoughtful and impactful messaging, and strategically getting that material in front of the right people. I’ve been immersed in the world of web content (ideating, producing, and marketing) for nearly 15 years, so I know a thing or two about human-centered content strategy. It’s all about thoughtfully finding a way to match what matters to your brand with what matters to the people that interact with your brand. My friends poke fun at how competitive I am—not really with others (unless you count the fierce dreidel competition I take part in every Hanukah), but with myself. I always push myself to do better, learn more, and achieve the best results. Embodying a growth mindset is a value that runs equally through my personal and professional lives. I’m a values-driven person, and it’s important to me that what motivates me align with how an organization wants to grow. My core values are: ➢ Always strive for better ➢ Find solutions ➢ Empower others ➢ Keep learning By following these values, I’ve established myself as a team leader wherever I’ve been, empowering and supporting others on my team to do their best work. I help my team see what’s possible, then I work with the right people to move the needle in the right direction. When it comes to producing and marketing content, my bread-and-butter is long-form, thought-leadership content, but I’ve really done it all. I wrote short-form CRM emails for an audience of 100k subscribers for several years, with some of the highest open rates and click through rates in the industry. I’ve been involved with social media marketing in different ways for over 10 years. I’ve written simple landing pages, course materials for a lead-nurturing freebie, blog hubs, and everything in between. What drives it all is strategy. In my non-professional life, I have more hobbies than I can count. I’m a martial artist, I love hiking and traveling, I draw, I write (yes, for fun, too!), I love animals, and I try very hard to keep my many house plants alive. Digital Content Strategy | Content Management + Production | Stakeholder Management | Project Management | Budgeting | Writing, Editing, + Proofreading (Short-Form + Long-Form) | Social Media Strategy | Process Improvement | SEO | Email Marketing | Effective Communicator + Team Leader | Data-Driven | Resourceful | Quick Learner | Tech Savvy | Detail-Oriented | Growth Mindset