PARA Business Systems

Digital Growth Marketing Manager

Pastel Creative

HubSpot Consultant

Zone & Co

• Created marketing content including emails and social media content 
• Collaborated with brand and product teams to create marketing strategies 
• Conducted consumer research to inform shaping of branded content 
• Presented key research findings and suggested strategies to growth and brand teams
•  Developed numerous projects at once
•  Maintained continuous learning of software updates and new tools 
• Communicated asynchronously via Basecamp

Growth Marketer

Home City Inc.

• Writing product descriptions for items sold on Amazon and eBay, including crafting compelling headlines and bullet points to highlight key features and benefits
• Crafting engaging blog posts and articles on home decor, design trends, and other relevant topics for the company's website
• Creating and editing website copy, including landing pages, product pages, and other content to ensure it is clear, concise, and compelling
• Collaborating with design and marketing teams to develop and execute content strategies that align with the company's brand and goals
• Conducting keyword research and incorporating relevant terms into content to optimize it for search engines
• Editing and proofreading content to ensure it is free of errors and meets the company's standards for quality
• Collaborating with cross-functional teams to develop and execute content campaigns and promotions
Keeping up to date with industry trends and best practices for online content creation and distribution

Senior SEO Copywriter

lululemon

• Leading regular meetings with the sales team to provide product education and training, including features, benefits, and sizing.
• Providing one-on-one product consultations to customers, helping them to find the best products to meet their needs and preferences.
• Maintaining extensive knowledge of Lululemon's products, including features, materials, and care instructions.
• Assisting with inventory management and restocking, ensuring that the undergarment department was well-stocked and organized at all times.
• Achieving sales targets and contributing to the overall success of the store through strong sales and customer service.

Expert Educator

Sarasota Magazine

• Researching and writing articles on a variety of topics related to the magazine's focus, such as local events, people, businesses, and cultural happenings in the Sarasota area
• Interviewing sources and gathering information for articles through phone calls, emails, and in-person meetings
• Fact-checking and verifying information to ensure the accuracy of articles
• Editing and proofreading articles to ensure they meet the magazine's standards for quality and clarity
• Submitting articles on deadline and working with the magazine's editorial team to coordinate the publication of your work
• Following up with companies or individuals to gather additional information or to clarify details as needed

Journalist

Live In Color Fashion & Lifestyle Magazine

• Writing compelling copy for various types of content, including articles, blog posts, promotional materials, and social media posts
• Collaborating with the magazine's editorial and design teams to develop and execute content strategies that align with the brand's style and voice
• Researching fashion trends, news, and other relevant topics to inform and inspire writing
• Conducting interviews with fashion industry professionals and incorporating their insights into content
• Crafting engaging headlines and subheadings to capture the attention of readers
• Editing and proofreading content to ensure it is free of errors and meets the magazine's standards for quality
• Keeping up to date with industry trends and best practices for fashion content creation and distribution
• Working with the magazine's marketing team to promote content and increase its reach and engagement

Creative Copywriter

Willow Boutique

Retail Sales Manager

I'm a pretty lively person as it is, but I've been told that my face truly lights up when talking about really good marketing campaigns. That being said, my passion lies in helping brands effectively convey their messages while maintaining a strong focus on human connection. The drive to reach people through impactful campaigns fuels my ability to swiftly grasp any tool or skill necessary to get the job done.

Outside of work, I am a writer, yin yoga lover, dog mom and avid social media user. You can find me listening to live music on the weekends or adding another stack of books to my already full bookcase.

Drop me a line and let's chat!

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Rachel S.'s Linkedin Analytics

Rachel S.

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