Rachel ten Brink

Red Bike Capital

Red Bike Capital is an early stage VC fund based in New York, backing entrepreneurs building category-leading startups in saas, fintech, and health & wellness.

General Partner and Founder

PEF Community

Member

DYPER

Board Member

AboveBoard

Board Member  (Acquired)

Five Four Ventures LLC

Partner

Scentbird

Scentbird revolutionizes the way we perfume by offering a digital subscription that lets members choose from 450+ designer perfumes each month.

Co-Founder and CMO

Deck of Scarlet

Deck of Scarlet is a makeup subscription. We release a new palette in collaboration with a top makeup artist or influencer every 2 months.  Be a burst of color in a black and white world.

Elizabeth Arden

Reporting to CMO & Senior Management on Strategic Marketing initiatives including brand equity, Brazil taskforce, Red Door Spa flagship, repositioning of John Varvatos Brand, development of Wildfox partnership.

Senior Director

Estee Lauder

Responsible for global volume and profit commitment of Lab Series (#1 Prestige Men’s Skincare brand globally).  Grew business +31% in 12 months by focusing on Digital/E-Commerce, Key Markets, and Innovation. Managed team of 3, reported to VP/GM.

•	Developed strategic plan to doulbe size of brand in 36 months- including global creative platform, ecommerce/ digital marketng focus, new channel distribution, and star launch.
•	Led online-marketing plan and investments in, SEM, SEO, affiliate marketing, mobile, partnerships, display ads, and retargeting.  Redesign ecommerce site. 

Consulting Assignments: Coach Fragrance, Bumble and bumble

Executive Director, Global Marketing Lab Series

Bacardi

Developed Cazadores in the US (#1 Premium Tequila globally), driving +10% growth. Responsible for business strategy, creative development, and promotional strategy. Managed team of 4, reported to VP of Marketing.

•	Led UFC partnership 
•	Created Marketing Strategy focusing on core Hispanic target.

Brand Director

General Partner Red Bike Capital | Y Combinator Founder | Board Member

Rachel ten Brink is General Partner and co-founder of Red Bike Capital, an early stage Venture Capital fund based in New York that invests AI, SAAS, Fintech and Health & Wellness. 
She is the co-founder of Scentibrd, a Y-Combinator backed ecommerce subscription that raised $29 million in venture funding. Rachel was CMO/CRO leading Growth and Revenue, scaling the company to $200+ million in revenue and signing over 74 enterprise partnerships. Rachel has been a board member and senior advisor for various companies and serves on the Board of Directors of Dyper. Before this, she spent 15 years as an operator building billion-brands at Elizabeth Arden, Estee Lauder, L’Oreal, and Procter & Gamble. 
Rachel serves as Chair of the Board of Latinas in Tech, holds an M.B.A. from Columbia Business School, and graduated magna cum laude from Babson College.

Red Bike Capital is an early stage VC fund that invests in verticals that are primed for disruption and growth. 
* We invest in early stage, US-based SAAS, Health & Wellness, and Fintech. 
* We are founders ourselves, have 30+ years of experience with an authentic connection to the startup ecosystem and a strong track record in asset management, including founding and scaling a Y Combinator-backed startup to $100M in revenue, deploying $2B in assets, and sourcing deals via relationships with top founders and accelerators. 75% of our deal flow is founders referring founders. 
* We are hand-on investors, able to secure allocation in many deals delivering true value-add across GTM, Growth and Revenue. 
* Latino and woman-led early stage fund based in New York.

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