Austin Women in Technology (AWT)

Member

Austin Childcare Connection

Led UX strategy achieving 10% revenue growth by aligning new software features with customer needs. I fostered rapid design iteration, reducing cycle time by 20%, and established a feedback mechanism, increasing user-generated ideas by 30%. Our human-centered design approach resulted in a 25% increase in user satisfaction and a 15% reduction in user errors.

Lead User Experience Designer

Led the design of a caregiver and family partner ecosystem, rapidly gaining 10,000+ users in 9 months as the pioneering caregiver-centric platform. Collaborating with c-Suite leaders, I crafted innovative product offerings and a groundbreaking business strategy. My initiatives, including reducing monthly churn by 4% through proactive interventions and increasing new users by 17% monthly with a referral program, marked significant achievements in the caregiver industry

Principle Product Manager

H-E-B

Oversaw digital transformation initiatives for a top privately held company, supporting 120,000+ employees across 400+ stores with $28 billion+ annual revenue. My role involved quick-win implementation and long-term strategy development, including design optimization that accelerated execution by 50%. I  managed Figma design translation, Jira backlog prioritization and quality control while collaborating with UX researcher and developers to ensure product consistency and alignment across teams.

Digital Product Design Manager

Big Tech Interviews

Conducted extensive user research and used design thinking to enhance website design and influence strategic improvements. The website redesign for SQL practice resulted in a 30% increase in user satisfaction, a 25% boost in engagement, and a 20% rise in brand recognition and trust. Thorough user research improved user-centric design by 15%, while streamlining the design process reduced iterations by 20%. This approach had a profound impact on user satisfaction, revenue, brand recognition, and project efficiency.

UX Designer

General Assembly

Gained a comprehensive UX skillset through 480+ hours of expert-led instruction and hands-on project management. Achieved proficiency improvements of 30% in key UX techniques and 20% in design skills. Enhanced collaboration with a 35% increase in cross-functional teamwork and 40% improvement in teamwork effectiveness.

User Experience Design Fellow

Private Company

Orchestrated effective leadership development programs benefiting 40+ employees, resulting in a 15% rise in engagement, 20% lower leadership turnover, and a 25% boost in effectiveness.  I optimized critical project management and data-driven strategies to create alignment across teams.

Chief of Staff and Culture

Self Employed

Improved the user experience for household staff with a 25% boost in staff efficiency and collaboration through leadership and training, a 20% reduction in maintenance costs while maintaining high standards, and a 15% reduction in scheduling time, enhancing overall productivity.

Household Manager

Improved the user experience by providing expert newborn care services that lead to a notable 20% enhancement in newborn well-being and developmental milestones. I offered valuable parental guidance and acted as responsive support for various newborn care aspects, resulting in a 15% increase in parental confidence. Overall, these efforts reduced user anxiety by 30%, creating a more positive experience during this crucial phase

Newborn Care Specialist

Provided comprehensive user onboarding and support resulting in a 40% increase in user confidence and competence while decreasing anxiety and frustration by 35%. I advocated for user needs within user-centered design principles, leading to a 25% improvement in user satisfaction and individual preference alignment.

Postpartum Doula

I delivered comprehensive client support with substantial results including a 25% increase in user satisfaction through tailored experiences, a 20% reduction in project delivery time and costs, and a 17% improvement in day to day operations while boosting cross-functional teamwork by 30%

Professional Nanny

I am passionate about the intersection of design and technology and I work to empower UX Designers to create compelling digital experiences that transform and resonate. With deep understanding of design principles, I provide coaching, mentorship, and resources for UX Designers to enhance their skills and stand out in a competitive landscape. 

My goal is to ensure every UX designer not only creates innovative solutions but also communicates their value effectively and makes an impactful difference. 

Let's collaborate to elevate your design thinking capabilities, and redefine boundaries in the world of UX.

Taplio

Rachel Wardlaw's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rachel Wardlaw's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Rachel Wardlaw's Linkedin Analytics