PharmaCann Inc

Regional Director of Sales, MI/CO

Exclusive Brands

**RIPPLE is now part of Exclusive Brands!**

Vice President Of Wholesale Sales

Ripple

Director of Sales and Marketing, Michigan

Shryne Group

Launched STIIIZY in the state of Michigan, which was the third expansion state for Shryne Group. Managed operations, sales, and marketing.

Michigan  Sales and Marketing Director, STIIIZY

Kava Restaurants LLC (Tim Hortons Franchisee) 

Head of Marketing, Tim Hortons

VARIOUS

IMG, World's Strongest Man
Athlete + Event Manager, Botswana
2016-2017

LiveCryo
Sales and Marketing, Michigan
2016/2017

Freelance Production, Sales, and Marketing

Red Bull

Managed all Michigan marketing for Red Bull® energy drink. Developed and executed marketing events, product launches, and retail campaigns statewide. Supervised and coached two Field Marketing Specialists and a total team of 26. Built relationships with media outlets to generate event publicity. Supported distributor partners and on-premise accounts to drive volume. Analyzed market data and trends using Nielsen and IRI dashboards. In-market liaison for national and global programming and campaigns,

Field Marketing Manager

Xperience

•	Produced and managed the 2015 nationwide F-150 Truck tour in 38 markets. Liaised with corporate partners, dealers, other Ford agencies, and retail partners. Developed and managed the promotional schedule.
•	Orchestrated two events for the truck’s aluminum supplier, ALCOA – generating extensive local media coverage in the Atlanta and Indianapolis markets.
•	Established the agency’s first social media department and trained all company employees in best practices. 


(Freelance)
Producer, Ford Motor Company

July 2010 – Feb 2011

Created and launched digital, traditional media, and physical consumer experiences. Orchestrated social media campaigns, e-promotions, web banners, email blasts, sweepstakes, tours, events, print, and radio promotions. Experience includes: NASCAR, Texas State Fair, National Harbor.

Senior Producer, Ford Motor Company

Created and launched digital, traditional media, and physical consumer experiences. Orchestrated social media campaigns, e-promotions, web banners, email blasts, sweepstakes, tours, events, print, and radio promotions.

Freelance Producer, Ford Motor Company

fairlife, LLC

Managed sales and marketing of Core Power® – a protein drink distributed by Coca-Cola® and marketed to hospitals, campuses, and retail grocers in Michigan. Drove volume and availability by building relationships, managing key accounts, and providing social media content to headquarters. Recruited and led a team of 14.

Sales and Marketing Manager-Core Power

International Ski Federation

Built authentic relationships with athletes, coaches, and race officials in order to conduct podium interviews on behalf of the international news. Led candid on-air interviews and conversations with the podium. 
•	Onsite representative for the international rights holder, Infront Sports and Media, and closely managed: running order, satellite issues/time management, graphics, official results, and program branding and graphics.

Producer, Freestyle Skiing and Snowboarding (contracted)

Field-based manager with a strong background in experiential marketing, sales, digital marketing, and distributor development with an emphasis in emerging categories and markets. Marketed 35 brands including Red Bull® and Coca-Cola® products. Experience leading the full promotional and sales lifecycle of beverages and cannabis products. Proven record of success building cross-functional teams and processes.

Taplio

Rachel Reed's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rachel Reed's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Rachel Reed's Linkedin Analytics