Bar Digital

I am a Digital consultant and contractor building a set of clients in the media, ED TECH, MAR TECH,indi, agency, gaming, Roblox industry.
Specialist in driving innovation and strategy in digital product, brand, content and marketing.
Product management specialist.
Business growth and development.
Leadership consultation
Neurodiversity in recruitment, onboarding and in role.

Founder

The Insights Family

A business transformation role in this incredibly exciting and growing MarTec company. 
- Digital marketing strategy implementation - building marketing funnel (MQL) and driving sales leads increasing SAAS revenue. Working in tandem with sales and client success teams.
- Product strategy through client feedback, data analysis, competitor analysis, UX mapping, client personas and data driven decisions.
- Implementation of digital product management practices into teams with clear vision, KPI’s, product roadmaps and governance process.
- Leader of research and trends teams developing actionable insights, editorial guidance, research best practices and world class methodology. 
- Driving the already incredible brand reputation of TIF across industry disciplines through thought leadership, white papers and conference key notes. 
- Senior leadership role reporting into CEO.

Senior Vice President, marketing and product

Leading on digital commissioning and impact strategy for BBC Children's pre-school and 7-12 franchises and brands.  Working on our biggest franchise brands and new shows to develop long term plans to create impact, drive awareness and deepen the relationship with lost, new and found audiences.

Head of Digital Commissioning and digital Impact, interim.

Executive editor, strategic leader and product owner leading digital products across BBC children’s.  Strategic thought leader across CBeebies and CBBC products. I lead on strategy, new product development and management of all platforms across BBC children’s, reaching approx 2m kids a week. Strategic leader of market leading UK CBeebies products ‘get creative’, ‘playtime island’ and ‘storytime’. Executive editor of app CBBC ‘Buzz’. Future trends and emerging platforms are also part of my portfolio, where I developed the BBC’s first endeavour into Roblox with a game uplift against our biggest football drama series.

Executive Editor, digital product

Acting Head of Digital Media Platforms and Planning, BBC Children’s

I work across digital in BBC children's leading on content strategy on all product development projects. This includes all apps (incl. leading pre-school apps in the U.K. CBeebies Playtime island, playtime, storytime), apps in development, new content strategies, games and more. I work with the business and product to build robust product and content plans, develop content strategies and advise on digital commissioning. I also lead on the scoping, planning and implementation of new digital strategies across BBC Children's.

Digital Development Editor, BBC children's

I am an award winning Executive producer and editorial lead of CBeebies across all interactive platforms.  I Led the creation of the number one pre-school apps in the U.K. Playtime, playtime island and storytime. I am in charge of setting the strategy for CBeebies interactive, leading a large team of editorial content producers in their management of the CBeebies brand interactively and advising the controller of CBeebies on commissioning and strategy for her multiplatform channel.  I devised the original app strategy work. This along with a three year long strategic re positioning of our content offer towards mobile devices CBeebies is a leading Digital brand.

I have 10 years experience in the 0-12 audience and can happily say I have in depth knowledge of the digital behaviour of all age groups. Driving this strategic vision and leading a new team has been my biggest and most rewarding professional challenge to date and I am loving every minute.

Executive Producer, CBeebies interactive

I have recently moved to BBC in Manchester, where I am currently undertaking a number of CBeebies projects including Mr Bloom's nursery interactive offering and CBeebies Grown-up's.  Role encompases team management, strategy, development, creative development, managing process, project management.

Interactive Executive, BBC

I am now heding up the CBBC brand on all platforms.  I creatively lead the teams that develop, create, manage and deliver a range of products and services from participatory products like Adventure Rock, My CBBC, Message boards, to 360 propisitions such as funky Fables, Tronji, Scorpion Island.

Interactive Executive, Social Media

Senior Interactive Producer

Granada

Producer

Marketing, brand, content, product and digital strategy expert - ex BBC children's. Audience specialist in Kids, teenagers, parents and families at THE INSIGHTS FAMILY.

Product, marketing and content leader and expert in children, teens, parents and families. I am a senior leader in a SaaS MarTec company driving digital product and marketing strategy into the business to propel it to the next level. I led the market leading apps in stores; CBeebies Playtime Island, Storytime, Get creative and Go explore. I led games production teams for BBC Childrens and BBC Bitesize, helping children to have fun and learn. I am a senior product strategic data driven user experience leader with large teams of digital experts and content makers in my team. I have 20 years experience and expertise in product, marketing and content.

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