Ivanti

Director, Content Marketing

Senior Manager, Content Marketing

Avid

Marketing Content Manager

Jebbit

Responsible for defining and executing content and SEO strategy across all owned channels, working hand in hand with demand gen, sales, and customer success to support initiatives across the customer journey. Leading development of thought leadership strategy on data privacy legislation.

Content Marketing Manager

Skyword Inc.

As managing editor of the Content Standard, owned editorial strategy and content operations for high-volume content hub. Managed team of twelve freelance contributors and one full-time content specialist.

Major accomplishments in this role include:
- spearheading editorial strategy shift to target senior buyers, more than doubling goal for percentage of readers in target demographic
- driving nearly 50% increase in average monthly pageviews from 2017 to 2018
- responsible for #1 source of MQIs in 2017 and 2018

Palladium

Reported directly to CMO and acted as Chief of Staff to manage a globally dispersed team. Responsible for developing and executing content marketing strategy. Managed editorial calendar from ideation through production, acting as chief editor for corporate marketing content. Major accomplishments in this role include:
- Authoring brand narrative for new brand launch following the merger of Palladium with GRM Futures Group
- Collaborating with CMO on marketing strategy for the newly combined post-merger global marketing team
- Ghost-writing numerous white papers and articles on behalf of Palladium thought leaders

Previously held positions at Palladium:
Marketing Associate, November 2013-November 2014
Account Executive, August 2012-November 2013

Marketing Content Manager & Strategist

Wellesley College Office of Admission

Oversaw a team of twenty students working part-time for the Admission Office.  In addition to managing their scheduling and training, served as a liaison between the student workers and full-time staff.

Additional responsibilities included leading information sessions, interviewing applicants, and meeting with the families of prospective students to address their questions and concerns during the admission process.

Intern and Senior Student Assistant

A marketer’s mind and an editor’s heart, eager to shape exciting brands through bold positioning and best-in-class content. Lifelong autodidact and unabashed nerd about the digital content landscape. Deep content marketing expertise, including content and editorial strategy, content production at scale, digital publishing, and content analytics. Career highlights include running Skyword’s Content Standard, a digital publication for content marketers, and launching a corporate rebrand following the merger of Palladium and GRM Futures Group.

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Rachel Haberman's Linkedin Analytics

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rachel Haberman's Linkedin Analytics

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