St. Jude Children's Research Hospital - ALSAC

Senior Advisor, Strategic Planning

SailPoint

Marketing Operations project lead for migration to a new marketing automation platform. Worked to restructure the lead management process from marketing to sales, campaign infrastructure, and increased visibility into the marketing and sales funnel for enhanced optimization and collaboration across teams. Completed the platform migration and lead management projects for this global organization with minimal disruption within the first 4 months in the role.

Manager, Marketing Automation

NoiseAware

Responsible for developing the demand generation strategy and orchestrating the execution across the website, paid and organic digital channels. Established a lead lifecycle model for an optimized hand-off to sales. Migrated from Hubspot marketing automation system to Marketo platform in 2 weeks unaided. Led and completed a complete website overhaul with templatization to scale. Hit and exceeded MQL and conversion goals each month post lead lifecycle and reporting launch.

Director, Demand Generation

NAVIS

Leading the demand team to strategize, plan, and execute holistic demand strategies across multiple channels including account-based campaigns, field marketing, sales enablement programs, 3rd-party media, direct mail, and digital marketing. Responsible for developing and owning the lead lifecycle process and supporting campaigns for optimized lead delivery and revenue generation.

Manager, Demand Marketing 

Specialist, Digital Marketing

Responsible for the development of digital strategy and management of National Direct Marketing online programs, including search engine marketing, email strategy, digital display, and social advertising. Worked collaboratively across analytics, marketing, and digital teams to implement campaigns and drive results for NDM. Also conducted market research for acquisition programs.

Liaison, Digital Strategy

Hilton Worldwide

•Managed creative development, production, and implementation of a $9.6M digital media plan for a $28 Billion brand. Responsible for digital strategy, execution, testing, and optimization of all conversion-driven digital programs for Hampton.com. Oversaw strategy and development of an international microsite across 16 countries and eight languages.

Manager, Digital Brand Marketing - Hampton

Outdoors, Inc.

Developed and managed online marketing strategies implemented, including online advertising and promotions for the e-commerce website and events. Aided in e-commerce website management and content loading – the Outdoors Inc. website was created and managed through the Shopify eCommerce platform. Responsible for the creation, deployment and analytical review of all email marketing communications. Social Media Management for Facebook, Twitter, and Instagram. Managed the website blog – Challenged with finding innovative and exciting ways to increase engagement and awareness of our brand.

Strategist, Social Media and Digital Marketing

RocketFuel

Compiled reporting and analytical data for all websites created and managed by RocketFuel, as well as for all post-launch marketing initiatives including paid search, and email marketing. Reviewed analytical performance with clients in face-to-face meetings and webinars. Managed and optimized multiple paid search campaigns on all major search engines. Provided insights, strategy, and copywriting for search engine optimization campaigns through keyword research, link assessment and full website analysis. Tracked progress of organic search results during search engine optimization efforts, and optimized campaigns as needed. Aided in account management for the design and development of multiple website projects.

Specialist, Internet Marketing

Outdoors Inc.

Assistant Manager

Demand Generation | Marketing Operations | Digital Strategy | Love What You Do

As a Senior Advisor of Strategic Planning at St. Jude Children's Research Hospital - ALSAC, I leverage my 12+ years of experience in B2B marketing, demand generation, and marketing operations to support the organization's mission of finding cures and saving children. I am passionate about data-driven decision-making, testing and optimization, and sales and marketing alignment.

I am a Marketo Certified Expert and a recipient of the Annual NAVIS Champion Award and the Marketing Impact Award. I have successfully led and executed several projects involving marketing automation platform migration, lead management process restructure, website overhaul, and digital channel orchestration. I specialize in B2B SaaS demand generation, marketing analytics, SEM, email marketing, and SEO. I live to learn something new every day and love what I do.

Taplio

Rachel Bryan's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rachel Bryan's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Rachel Bryan's Linkedin Analytics