TinyTap

👋 Education rebels, unite!

As someone who didn’t love the traditional school system (shoutout to my Montessori years 🙌), I believe learning should be decentralized, accessible, and built for the modern world.

When I joined TinyTap, I was thrown straight into the deep end—a major event was coming up, and I had to jump in and handle all things social, with no time to hesitate. And I loved it. Events are my jam, not just because they’re high-energy, but because they’re a powerful way to build community.

TinyTap, part of Animoca Brands, is the world’s largest library of educational games created by teachers. We’re building an open education system on blockchain—empowering educators to create, share, and earn from interactive learning experiences.

✨ We’re not just making learning fun—we’re giving teachers new ways to monetize their expertise while making high-quality education more accessible.

My mission? Bringing more educators into our ecosystem. I help grow TinyTap’s global impact, connecting 11M+ families with 250K+ interactive lessons and building thriving communities of educators and creators across both Web2 and Web3. With innovations like TinyTap AI, we’re making education more personalized, rewarding, and truly borderless.

Content Marketing Manager

Fighting Online Antisemitism (FOA)

Leading branding and content on 𝕏. Creating social media and branding strategy to streamline the non-profit's social media presence

Volunteer - Social Media Manager

ZoecialMedia

We grow and nurture the personal brand of our stakeholders and optimize their LinkedIn & 𝕏 (Twitter) for success.🎯

My daily responsibilities include managing the social listening for our corporate 𝕏 (Twitter) accounts (I love a good Twitter list!🐦), and managing engagement (personal brand) of a portion of our LinkedIn & 𝕏 (Twitter) stakeholder accounts (C-suite execs of various industries, such as startup and enterprise companies).

⭐ High understanding of best practices for the platforms
⭐ Strategically using analytics and data to review and report on growth and progress


➕ I've had the pleasure to train new team members to do social listening and engagement on the platforms✨

Head of 𝕏 (Twitter) Branding 

Engagement, outreach and social listening are essential elements of maintaining a personal and company brand. Your voice is more than posting company updates and industry-relevant news articles. What you like, comment, retweet, share—It's part of your brand. 

I  manage a portion of the LinkedIn stakeholders' accounts and the social listening activities for our corporate Twitter accounts.

Head of Personal Brand Management

My daily responsibilities included: managing the day-to-day content (creation), scheduling, and engagement of large and smaller B2B and B2C companies' social media channels. 
I had an active role in implementing social media strategies for live events.

💛 I've trained and managed new team members
💫 I attended CannaTech Tel Aviv and South Africa, as part of the social media team covering the live event. Our activities included; going 'live' on Facebook and Instagram, engaging with attendees, taking pictures and videos for social posts, and monitoring all social media activity.

Social Media Project Manager

My daily responsibilities included: scheduling posts and daily engagement

Tools I used:
⭐Trello
⭐Hubspot
⭐Photoshop 

Live client events 💫
I attended CES 2018 in Las Vegas, NICE Interactions in Orlando, and a company-only event in Israel. 

At these events, I did profiles on attendees, went 'live' on Facebook and Instagram, engaged with attendees and took pictures and videos for social posts.

Junior Social Media Account Manager

Independent Consultant

I managed the daily tasks and responsibilities for a wholesale food company in Europe. Their products included niche foods and beverages, with a particular focus on Italian frozen dishes. 

Tasks & responsibilities included: Running day-to-day operations, day-to-day sales fulfillment operations using ERP system: processing customer orders, liaising with third-party warehousing and logistics partners, and processing customer payments in the financial administration system. She also handled various marketing initiatives and general customer correspondence.

I also created and maintained the corporate website and online ordering system and took an active part in the graphic design for packaging and marketing materials.

Administrative Assistant

Hi 👋🏻 I’m Rachel Becker, a Dutchie in Israel. I specialize in social media engagement, strategy, and personal branding, with a strong focus on 𝕏.

I’m passionate about coffee and crafting engaging content and exploring the evolving digital landscape, including the world of Web3 🌐 I'm also enthusiastic about events, social audio and encouraging others to ✨️TAKE UP SPACE✨️

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rachel Becker's Linkedin Analytics

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