Rachel McBride's Linkedin Analytics

Hi, I’m Rachel, and I’m on a mission to show e-commerce businesses why the time to start with AI, is now. I am the founder of Blaire. We are an innovative teen and tween sustainable fashion brand based in New Zealand. Blaire is more than a brand; it's a platform for Gen Alpha to co-create, personalise, and express their unique identities. Along the way, I’ve had the privilege (and sometimes the challenge!) of figuring out how to weave AI into the fabric of our business. Ranging from optimising content creation, providing founder advice and decision making tools to elevating market research and competitor analysis. We are using AI to bridge the gap between us and "the big guys". Such a fun place to play. Now, I’m taking everything I’ve learned to start building a new journey with ai refined. Always keen to connect with new ideas, people and ways of being.