Content Sherpas LLC

Owner & Content Marketing Consultant

Sigma Computing

I built the content marketing function and team from the ground-up. My main focus was generating content strategies, messaging and BOMs to support various 1:many and 1:1 (ABM) campaigns across 5 unique personas and nearly 10 programs.

Director, Content Marketing

Wrike

I led a team of 9 AWESOME content marketers. We produced ebooks, blogs, videos, case studies, infographics and tons of other content that enabled sales, drove organic leads, fueled our brand and supported paid/outbound acquisition.

Base CRM (acquired by Zendesk)

Increased bottom-of-funnel conversion rates for deals generated by content marketing by 30%
Relaunched entire resource library and blog within 6 months
Developed the first revenue-generating Sales Science eCourse from initial concept through production
Led content strategy and creation to support thought leadership, lead generation and global enablement
Managed a team of freelance writers and designers to maintain high-velocity production schedules
Improved search ranking for “CRM” and other highly competitive keywords via SEO best practices
Cultivated relationships with industry leaders and other sales companies to produce and promote joint content

Senior Content Marketing Manager

Gigya

Owned the end-to-end content marketing strategy for the Gigya brand, culminating in the creation of the Customer Identity Management category
Supervised the team responsible for creating all marketing assets including buyer kits, one sheets, blogs, white papers and case studies
Effectively filled the company’s product marketing function, working closely with product managers to develop go-to-market plans and product, partner and competitive materials
Oversaw complete website rebrand and overhaul from site mapping to go live
Collaborated cross-functionally to facilitate various projects including press releases, SEM, infographics, presentations, videos, ad campaigns, nurture tracks and webinars
Partnered with the design team to define and uphold brand standards across marketing channels and materials

Compass Labs

Aided in strategically positioning new product releases and features in the marketplace
Wrote/edited product guides, bylines, case studies, press releases, blogs and sales enablement
Worked with data, design and PR teams to develop projects to generate thought leadership and media buzz
Managed content and advertising across social networks including Facebook, Twitter and LinkedIn

Marketing Manager

Trubates

Doubled revenue generated by creative marketing emails
Increased email marketing referral traffic by over 50% 
Edited all site content for quality, accuracy and consistency
Collaborated with product management and engineering teams to develop copy for the Trubates mobile app

Editor / Marketer

Reed Magazine

Made final revisions to all textual content
Approved proofs before final printing and national distribution
Managed editing team by enforcing deadlines, distributing material, and authorizing all edits through track changes
Guaranteed all text's compliance with MLA format
Organized edited documents by entering files into online databases
Worked with authors to approve any creative or stylistic changes
Facilitated collaboration with layout editors to ensure proper formatting

Lead Copy Editor / Intern

FLEX College Prep

Aided elementary, junior high, and high school students in essay writing, reading comprehension, and grammar usage
Prepared high school students for the English sections of the ACT and SAT tests
Guided students through proper usage of APA and MLA formats 
Taught non-English speaking students how to use and understand English
Defined and implemented study methods to match the capabilities and needs of individual students 
Evaluated students' academic standings and progress to establish individual learning goals

Tutor

A powerful storyteller who crafts compelling content that defines brands, generates awareness and drives business opportunities. A detail-oriented, results-driven marketer with the ability to devise and execute content strategies, create and manage team workflows and effectively measure success. A servant leader who builds trust, helps guide careers and inspires people to do their best work.

Taplio

Rachel Serpa's Linkedin Analytics

Rachel Serpa

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Taplio

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Rachel Serpa

Want to drive more opportunities from LinkedIn?

Rachel Serpa's Linkedin Analytics