Rachna Patel's Linkedin Analytics

A versatile marketing professional with a demonstrated history of working in B2B and B2C. Focused on identifying strategies and techniques used to attract and retain customers. Specialties: Lifecycle marketing, GTM strategy, campaign management, email marketing, internet advertising (display and paid search), eCommerce marketing, media management, acquisition marketing, and retention marketing. Strengths: Fostering collaboration and communication, managing cross-functional teams and resources, and analyzing and optimizing programs and performance.