metadata.io

B2B marketers use Metadata’s demand generation platform to eliminate the manual work from managing paid campaigns and drive more revenue.

From building target audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates it all. Less time spent on tactical execution, more time spent on strategy and creativity.

Strategic Account Executive

RS Strategic Advisory

1. Consulting early-stage founders on B2B sales, partnerships, GTM strategy.
2. Coaching reps on how to sell more and live better.

Coach + Sales Strategist

〰️ Sell Better Podcast • How to run multi-stakeholder demos that win more deals
http://bit.ly/3wgYEtH
〰 Sales Showdown: Trick or Treat Edition with Pandadoc
http://bit.ly/45UE0vC
〰️ Sell Better Podcast • Boosting Sales With Expert Discovery Call Strategies
https://bit.ly/3SVUAHT
〰️ Scott Ingram's Sales Success Podcast • Curiosity, Persistence & 100% Ownership
https://top1fm.com/rachel-shi
〰️ The Millennial Sales Podcast • Tactical Ways To Use Video in Sales
https://bit.ly/3jhcguG
〰️ Vidyard • Blog • Social Selling: How to Connect, Engage & Sell on LinkedIn
www.vidyard.com/blog/social-selling-best-practices
〰️ SalesLabs • Podcast • Everything you need to know about using video for sales
https://bit.ly/48vcVjX
〰️ Vidyard • Blog • The Ultimate Guide to Virtual Selling
www.vidyard.com/blog/ultimate-guide-virtual-selling
〰️ K2 Sales Podcast • Podcast • Unlock the power of video
www.buzzsprout.com/1566959/7459972
〰️ SalesRight (FastSpring) • Blog • Q4 Pricing Strategies from Sales Experts
www.fastspring.com/blog/q4-pricing-strategies
〰️ Adobe • Blog • How video supercharges virtual selling
www.blog.adobe.com/en/publish/2021/03/26/how-video-supercharges-virtual-selling.html
〰️ Sandler Training • Podcast • How to succeed with video selling
www.sandler.com/blog/how-to-succeed-at-video-selling-podcast

Talks:

〰️ Sep 2022 • The State of Employee Advocacy, Speaker, Influitive
〰️ July 2021 • Newcomers in Tech Sales, Speaker, Scale Without Borders
〰️ April 2020 • Pride 2020: Designing For All: Why Accessibility Matters, Moderator, General Assembly ✕ Venture Out
〰️ Feb 2020 • Barriers & Lived Experiences, Moderator, Juno College
〰️ June 2019 • Pride Talks 2019: Celebrating LGBTQ+ Leaders, Panelist, #movethedial
〰️ Nov 2018 • Advocacy in Tech Panel, Moderator, Shopify ✕ Venture Out
〰️ Oct 2018 • Modern Leaders: Managing At Scale, Moderator, Wealthsimple ✕ Women and Color

Speaker & Writer

Go To Market Leader Society

Creating distinctive experiences for senior GTM executives and VC/PEs.

GTM Sponsorships

Journey

Advisor

Entrepreneur First

1 in 80 out of 10,000 applicants accepted to join EF's global talent investor and startup incubator. Backed by Reid Hoffman, Greylock Partners, Founders Fund, Mosaic Ventures and Lakestar.

My co-founder and I built DealDesk, a peer-learning platform for the future of work which solved the problem of fragmented knowledge in remote-first organizations. Raised $100K in pre-seed funding and secured 6 pilot customers. Wound down operations due to personal circumstances. 

This experience uplevelled my business acumen in ways I could never have imagined. Hands down one of the best learning experiences I've had in my career to date.

Founder-in-Residence

Vidyard

Went all in on partnerships after building out eA's partner program that led to 80% of my leads going from outbound to partner-sourced. Vidyard had made the strategic decision to double down on their Sales ICP on the tailwinds of the pandemic. I was hired to build a services moat to make Vidyard the go-to video platform of choice for salespeople globally. Created and launched Vidyard's Sales Trainer Partner Program from the ground up within 6 months. First leadership role (player/coach). Left after landing an opportunity to start my own venture.

• Acquired and activated 63 channel partnerships, ranging from solo consultants and influencers to enterprise training corporations
• Cross-functional role influencing all levels across Sales, Marketing, CX, Product & SLT
• Built case for additional headcount, recruiting, onboarding and managing Partner Manager to support activation and growth of channel
• Sourced, established and managed 3 of largest channel partnerships (Sandler Training, Corporate Visions, RAIN Group)
• Helped implement best in class tech-stack to scale processes (Crossbeam, Partnerstack)
• Drove strategic thoughtleadership on video selling in the B2B sales community. Led to invitations to podcasts, premium features on Enterprise Sales Forum, the Adobe blog, private training sessions, 40+ virtual workshops and webinars on video selling, gaining exposure to 80,000+ salespeople
• Owned the Adobe book of business representing $1.6MM in pipeline and $1.3MM in closed revenue

Senior Manager, Strategic Partnerships

eSSENTIAL Accessibility

1 of first 2 SaaS AEs hired to transition company from unknown professional services firm of 15 to a SaaS model, leading to their $16MM Series A fundraise 8 months later and 4 years later a merger with their top competitor LevelAccess. Learned complex, multi-departmental enterprise sales, closing net new seed deals in a niche industry with F500 companies like Sephora, Whole Foods and Nike. Targeting GCs, CMOs, CTOs and CPOs. This role catapulted my growth.

• #1 AE out of 6 in 2019, 104% to annual quota
• Outbound prospecting and leading complex enterprise sales cycles with C-Level and Senior Executives in Fortune 500 (Product, Digital, Marketing, HR, Legal)
• Spearheaded eA's first Partner Program, individually sourcing, signing, enabling and managing 7 net new strategic channel partnerships, resulting in $200K+ ARR closed revenue and >$30M ARR in TAM with zero Marketing budget. Key partners included PixelMedia, mobileLIVE, One Rockwell, Avantia
• Evaluated and implemented modern tech stack to supercharge sales process: Outreach, Vidyard, Discover.org, ZoomInfo, LinkedIn Sales Navigator
• Promoted company at global conferences like Collision and #a11yTO to drive leads and brand awareness
• 20+ net new logos: Sephora, Whole Foods Market, Georgia-Pacific, Coty, Nike, Classpass, DevaCurl, Tatcha, Deckers Brands, LUSH Cosmetics, Toronto Star, The Honest Company, Talkspace, Bowlero, Hint, ResMed, Amplitude.

Venture Out

Led Canada's first and largest tech D&I nonprofit organization, cultivating a community of Toronto's best startups and tech talent.

• Led Sponsorships & Marketing teams of 18+ volunteers
• Recruited and built 2020 team through a values-based framework
• Built network of over 45 start ups, corporations and non-profit community partners within Toronto tech community
• Led creative direction of Venture Out 2020 rebrand
• Owned Shopify x Venture Out 2018 event Toronto tech community, attended by 150+
• Built & grew relationships with strategic sponsors (Shopify, MaRS Discovery District, Wealthsimple, Loopio, Uberflip, Limelight, Security Compass, TWG & many more) developing high impact programming for 2018, 2019 and 2020 conferences, attended by 630+

Formerly: Content & Programming Associate (Nov 2017-Mar 2019)

Co-Chair

Hootsuite

• Top 5% AE
• Mentored, coached and onboarded 14 new reps, decreasing ramp and accelerating time to productivity
• Built official Hootsuite Commercial Sales process and documentation from scratch with Sales Leadership and L&D
• Created and led weekly "Post-Mortem Mondays" to drive collaboration and 1:many learning on the why behind lost deals
• 30+ net new logos: The Weather Channel, NYU, Toronto Star, Blue Diamond Growers, iProspect, Cohn&Wolfe, Swisher International and more.

Left to try my hand at selling at a true startup.

Senior Account Executive, Commercial Sales

First tech sales gig in the fastest growing business unit in the sales org. 5th AE on team that grew to 70+ AEs across NA, EMEA, LATAM + APAC. Sold complex, multi-product deals to companies up to $1B ARR across Retail, CPG, Higher Ed & Technology. Solutions spanned across Employee Advocacy, Social Selling, Social Marketing, Ads, Social Listening and Security & Compliance.

Account Executive, Commercial Sales

ADME Advertising

Expanded sales and marketing skillset. Sold and ran campaigns across digital, TV, radio, print, mobile, OOH. Grew social presence for 10 clients.

Left to relocate to Toronto and start my career in tech.

• Introduced Hubspot Inbound Marketing to agency, resulting in immediate increased customer engagement in highly competitive automotive market
• Created new inbound strategy across content, social media and email, leading to spike from 397 to 10,496 conversions in client's AdWords campaign from year prior
• Mentored and developed intern, resulting in promotion to Account Executive within 3 months

Account Executive, Digital

(Relocating to SF in 2024)

• 8+ years in enterprise b2b sales experienced in startups to F500.
• GTM coach for founders.
• Creating courses for AEs on how to gain a competitive edge. Author of Win At Your Price with pclub.io. Building yourdreamjob.carrd.co.
• Drawing strange things at rachelshi.substack.com.
• A fan of excellence in every arena.

Taplio

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