Senior Director Global Digital Experience | International Author & Speaker | Marketing Futurist | Follow me for Digital Marketing content

I’m a strategic and digital-driven marketing leader with experience managing growth and transformation across the IT, telecommunications, SaaS, and hospitality industries. With full P&amp;L ownership and a proven record of delivering measurable business impact, I specialize in implementing innovative digital technologies that optimize processes, enhance customer experience, and accelerate revenue growth.My expertise spans global digital experience strategy, stakeholder management, and digital business model development. I’m known for building high-performing teams, shaping customer-centric strategies, and positioning companies as innovation leaders in their industries. As a servant leader, I empower people to perform at their best, fostering collaboration and agility in complex matrix environments.I’m a digital native, strategist, and innovator who thrives on combining creativity, analytics, and technology to drive performance. Over my career, I’ve led major website relaunches, portal management initiatives, and cross- and up-selling programs that significantly boosted revenue and profitability. I’m equally comfortable “flying high and flying low”, from shaping executive-level digital strategies to understanding the tactical details of campaign execution.Having held leadership roles at organizations such as T-Online International, Deutsche Telekom, T-Systems, Steigenberger Hotel Group, Sabre, and Quadient, as well as scaling my own digital start-up, I bring a unique perspective that bridges corporate strategy and entrepreneurial agility.Fluent in French, English, and German, I thrive at the intersection of marketing strategy, digital innovation, and business leadership.I’m deeply curious about innovation in digital marketing and always eager to exchange ideas about the future of online business. Follow me for insights on digital strategy, marketing, and innovation.

#SocialMedia often encourages us to present the best versions of ourselves, but creating genuine connections and making a meaningful impact is far more powerful than simply impressing people. Here’s why:

▶️ 𝗕𝘂𝗶𝗹𝗱 𝗥𝗲𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀: Impacting others fosters meaningful relationships while impressing only leads to surface-level interactions.

▶️ 𝗔𝗱𝗱 𝗩𝗮𝗹𝘂𝗲 𝘁𝗼 𝗢𝘁𝗵𝗲𝗿𝘀: When you share insights, solutions, or inspiration, you’re helping others grow, which leaves a lasting impression.

▶️ 𝗙𝗼𝘀𝘁𝗲𝗿 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆: Impact comes from being genuine, while impressing often leads to curating a persona. Authenticity creates trust.

▶️ 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲: People remember those who helped them, not those who simply looked good. Your impact can shape minds and careers.

▶️ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗥𝗶𝗽𝗽𝗹𝗲 𝗘𝗳𝗳𝗲𝗰𝘁: Impacting one person can inspire them to pass on that positivity, amplifying your influence in ways you may never see.

As Dave Willis said: "Don't use social media to impress people; use it to impact people!" 👏

So, let’s focus on lifting each other and making a difference! What do you think? Leave your feedback in the comments! 👇 Thanks.

And if you want to learn more about #SocialMedia and #DigitalMarketing, follow me. I often post about it!

Björn Radde

Vice President Digital Experience | Digital Marketer | International Author & Speaker | Follow me for Digital Marketing content

If 2025 was about experimenting with #AI, 2026 is about integrating it. After reading the latest 2026 marketing predictions from industry leaders on Think with Google, one message stands out loud and clear:

👉 Stop panic-piloting. Start integrating!

The era of disconnected tests, siloed teams, and “brand vs. performance” debates is over.

It’s no longer brand or performance. It’s brand and performance! Both are powered by AI at the core, not bolted onto legacy systems.

Here’s what 2026 demands from us as marketers:

▶️ AI as infrastructure, not experiment: No more dual-tracking old processes alongside AI pilots. Re-engineer the operating system. Scale what works. Drop what doesn’t.

▶️ Brand as the growth engine: In an agentic world, where AI assistants shop and decide on behalf of consumers, trust becomes the ultimate differentiator. Brand equity isn’t optional. It’s your insurance policy in a zero-click reality.

▶️ Data as your most critical asset: When AI agents act in real time, latency and data quality become competitive advantages. Your data pipeline is now your growth pipeline.

▶️ Unified, full-funnel thinking: The linear funnel is flattening. Discovery, content, commerce, and performance converge in compressed moments. Fragmented tactics? Obsolete.

▶️ Human strategy, AI-powered execution: Less fear of AI slop. Less obsession with vanity metrics. More focus on authenticity, micro-communities, creators, and cultural relevance.

The shift is bigger than tools. It’s organizational. Operational. Cultural.

2026 will separate those who experiment with AI … from those who build with it. Do you agree or disagree? Drop your feedback in the comments. 👇 Thanks.

Do you want to read all the predictions from top #Marketing leaders like Lorraine Twohill, Rebecca Messina, and Tariq H.? Here's the link: https://lnkd.in/dwUFQHEx



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Agentic AI is reshaping #CX! The new Bitkom whitepaper clearly shows how AI is evolving from reactive tools to autonomous, action-oriented systems that are redefining the entire customer journey. The core insight:

#AI is no longer just supporting processes. It's increasingly able to plan, decide, and act on its own.

What makes Agentic AI different? Instead of isolated automation, we now see learning agents that:

▶️ Pursue goals rather than follow rigid rules
▶️ Make independent decisions
▶️ Actively use tools and data
▶️ Continuously improve through feedback

This marks a shift from traditional process automation to intelligent, context-aware systems that seamlessly connect marketing, sales, CRM, and service.

The biggest impact areas in practice:

▶️ Market Intelligence: From static reports to real-time, autonomous insight engines.
▶️ Digital Marketing: Agents dynamically manage campaigns, budgets, and personalization without manual intervention.
▶️ Sales: AI agents qualify leads, prioritize opportunities, and prepare customer conversations.
▶️ CRM: From data repository to a true control tower for autonomous relationship management.
▶️ User Experience: Adaptive interfaces that adjust in real time to user behavior.

But there’s an important reality check: Technology alone is not enough. The report makes it clear that success with Agentic AI depends on three critical factors:

▶️ Data Quality: Autonomous AI requires clean, connected data
▶️ Governance & Guardrails: Autonomy needs clear control frameworks
▶️ Human Judgment: AI decides, humans remain accountable

Agentic AI is becoming an active co-creator of customer experience. Companies that realign their data, processes, and governance now will gain a significant competitive advantage.

The future of CX is no longer just digital; it’s increasingly autonomous.

Do you want to read the full whitepaper, featuring inspiring use cases from great authors like Kerstin Valet, Cosma von Haacke, Florence Westphal, Markus Siebert, and Marcus Bär (to name just a few)? 

Here's the link: https://lnkd.in/dheg2WiJ (German language)

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