Radu R.'s Linkedin Analytics

My strengths are simplifying complexity and making design and writing emotionally engaging, whether for the enterprise or consumer space. I'm a creative with discipline, meaning, I combine exceptional ideas with product truths that are memorable and easily understood by customers and prospects. I partner with executives in sales, marketing, recruiting, and employee success to drive business and culture, internally and externally. My career span involves working with world-renowned agencies and brands including Coca-Cola's Cannes Gran Prix winning visual identity, Kapost top 50 content marketing for Microsoft, The Sopranos final season OOH campaign, and led creative and messaging for some of UFC's biggest events and the UFC Unfiltered podcast as their global brand creative director. I've helped shape the brand of start-ups, big and small, from-end to-end as well as worked within established mega-brands to evolve their identity and messaging. I focus on brand design, graphic design, brand guides, vision/strategy, sales enablement collateral, exec comms like keynote and all-hands presentations, and web design. AGENCIES: Turner Duckworth and company CB'a Brand Engine Tesser Sagmeister Inc. fuseproject BRANDS: Microsoft (produced content marketing now in Kapost top 50, and was awarded three patent cubes for app concept and design). Coca-Cola (won Cannes Grand Prix Lion for brand visual identity). Diet Coke *Plus (logo and packaging). The Sopranos (created final season OOH and print ad campaign). Extensive background in art direction for design and product/lifestyle photography.