SPINCO

I plan and lead high-energy spin classes for clients ranging from beginners to veteran riders.
My goal is always to foster a motivating and inclusive atmosphere.

Instructor

I offer freelance copywriting, content writing and editing services.

Freelance Writer

VidCruiter

I worked with the Director of Content to establish writing guidelines for VidCruiter to create consistency and establish a clear tone and voice for the brand. In this role, I produced high-quality content pages to help position VidCruiter as a leader in interviewing, and rank for several key terms on the Google SERP. I delivered well-researched, informative articles that were packed with valuable tips, insights and examples for the target audience. I also edited submissions from external writers and wrote a 60+ page whitepaper about structured interviewing, blog posts, and several case studies.

Content Writer

Think Shift

At Think Shift, I wrote every kind of ad copy you could think of, plus a few kinds you probably didn't think of (Spotify playlist descriptions and Christmas cards!). I collaborated with other members of the creative team and accounts to develop and present concepts to clients and execute campaigns.

Copywriter

The Community Gym

I taught The Community Gym's unique rhythm-based boxing class. I explained the fundamentals of technique, created a welcoming and exciting atmosphere, showed participants how to put on wraps and curated new playlists.

Crush Instructor

Red River College

I worked for Red River College on a six-month term contract overseeing event planning and execution. I managed all external and internal facility bookings at the RRC Princess Street campus, worked with clients, and coordinated with other departments (marketing, president’s office, food services, maintenance) daily.

Events and Facilities Coordinator

Bumble

I planned, executed and promoted a monthly event for local Bumble users and oversaw the Winnipeg city reps. I also oversaw the local influencer strategy, pitched stories to the media and acted as a brand representative for earned coverage.

Community Marketing Manager

Dooley Communications Inc.

I worked directly with clients and saw projects through from strategy to execution. I developed influencer outreach, PR and partnership strategies, pitched stories to media, and conducted brand, website and social media audits. I also managed client social media accounts and delivered monthly reports.

A major component of this role was writing press releases, social media posts, brand journalism articles, website copy, blog posts and more.

Account Manager

AdEasy Inc.

In this role, I built and maintained relationships with clients in addition to writing. I researched, wrote, planned and presented digital marketing campaigns to clients, then produced all the written content for the campaigns and managed 10+ social media accounts for six clients. 

This role also involved creating targeted social media ads, monitoring their performance, and managing monthly digital advertising budgets.

Culture Days | Fête de la culture

This job was equal parts events and marketing. 

On the events side, I developed and maintained Culture Days contact databases, conducted outreach, liaised with activity organizers and venues, and worked with the curator on logistics for the three major installations this year. 

On the marketing side, I wrote press releases, articles, blog posts, social media copy and more, proofread print materials, and used Adobe InDesign and Photoshop to create graphics. I managed the Facebook, Twitter and Instagram for both Culture Days Manitoba and Nuit Blanche Winnipeg leading up to the event and during the event. I also updated the Culture Days Manitoba website and worked with a web designer to develop the Nuit Blanche Winnipeg website and the program guide for the event.

Marketing and Communications Coordinator

I'm a writer. I always ask questions and do research before my fingers hit the keyboard. You can throw anything at me and I'll do my best to catch it and make it easy to understand (transportation? agriculture? technology? law? I've done it all). I believe the best writing includes storytelling and empathy. Inclusion is non-negotiable.

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Raegan Hedley's Linkedin Analytics

Raegan Hedley

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Raegan Hedley

Want to drive more opportunities from LinkedIn?

Raegan Hedley's Linkedin Analytics