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I’m a growth leader with a proven track record of turning strategy into measurable business results in SaaS and B2B environments. Over the past years, I’ve led transformations from sales-led to product-led growth (PLG) models, scaled free user acquisition by +500% through improved strategies (content strategy, thought leadership, and velocity, paid campaigns), and designed conversion funnels that significantly increased free-to-paid conversions and demo requests for enterprise plans. My approach combines data-driven experimentation with strategic storytelling and organizational change. I work across product, sales, and marketing teams to align incentives, show value, optimize users onboarding, and accelerate revenue growth. Highlights include: - Transitioning a SaaS company from sales-led to product-led sales to unlock scalable, repeatable growth. - Designing content and lifecycle marketing programs that boosted user engagement and doubled conversion rates. - Building analytics frameworks and A/B testing strategies to continuously improve the user journey. - Supporting leadership teams through post-M&A integrations, org design, and hiring to sustain growth. I believe in growth models that AI can’t replicate: understanding customer psychology, shaping strategy, and driving organizational transformation. I continuously sharpen my skills, completing courses and certifications and engaging with internationally recognized leaders. - Areas of expertise: PLG/PLS strategy, user acquisition, free-to-paid conversion, content & lifecycle marketing, growth analytics, funnel optimization, SaaS go-to-market. - Roles I thrive in: Head of Growth, Head of Marketing, Product Marketing leadership.
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