Gin in the Box

Premium Spirits distribution and ecommerce business in Benelux & France (www.gininthebox.com)
- Created & developed a digital Spirits business from 0€ to 600k€ annual sales
- Led P&L, team sales, marketing & finance activities 
- Led communication with board & investors
- Led collaboration with logistics providers & marketing agencies

CEO & Co-Founder

BOSTOCAP

Business Development for Spirits Business

ESTAL PACKAGING S.A

Lead Sales for Spirits multinationals (DIageo, Pernod Ricard, Bacardi,...)
Build up sales strategy for international growth
Manage strategy for design agencies

International Sales Manager & industrial partnerdhips

Stanley & Stella

Built-up EU Distribution Channel Strategy

European Channel Director 

Ansell

EMEA Sales Director for Channel Management

P&L management, Sales, Marketing, Operations & Strategy	
- Led EU Spirits business unit P&L (sales:  € 300 million) 
- Negotiated multi years EU agreements with key clients (Diageo, Campari, Bacardi,…)
- Built up & implemented commercial business plans for Spirits category and clients

Team Management
- Led the EU Spirits team (25 people) to achieve annual sales & production targets 
- Led planning & production teams to increase production efficiency in 9 EU facilities
- Led task force to revamp Scottish production facility (500 people, 12 production lines)

EMEA Spirits Sales Manager

DS Smith

Managed Key EU accounts (i.e. Carlsberg, Pepsico) and negotiated EU deals (value: € 60 million)
Opened and developed new business in France, Italy and Germany (growth of € 5 million)

European Account Manager

JACOBS DOUWE EGBERTS

Key Account management, Channel Marketing Management & Negotiation
- Annual Negotiations with retailers (ie. Carrefour, Delhaize, Cora …)
- Led and implemented customer business plans (sales, trade resources, margin)
- Led Category Management project for Carrefour (results: 2% sales growth)

Key Account Manager

Business Development Management

Market and attract potential investors for development and  reconversion projects for Sony, Danone and Region d'Aosta

Analyst

Songe

- Led a team of 4 people to organize private and corporate events 
- In total: more than 120 events organized (weddings, corporate conventions, parties, clubs events,…)

Partner and Founding member

discover & share craft spirits

International  management in spirits industry and ecommerce.

Experienced achiever with continuous personal growth yielding practical wisdom, strong emotional intelligence, skilled in leading projects, people & teams in evolving environments

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