VTEX

Senior Product Marketing Manager

Fala aí, PMM

'Fala aí, PMM' is the community that provides hands-on experience in Product Marketing. 
We share real PMM experiences and contribute to its development in Brazil.
Less theory. More action.

Co-Founder

Revelo

Pipefy

Pipefy is a B2B Saas company offering a process management platform designed to help businesses streamline workflows and improve productivity.

Key achievements: 
• Led a cross-functional team to discover and enable new offers, defining personas, value propositions and messaging for new offers. (GTM Team: PMM, Commercial Intelligence, Data, Design, Product and Project Management)
• Conducted interviews and research to identify opportunities and defined channel strategy
• Consistently tested and monitored the sales funnel to optimize customer acquisition, while leading inbound and outbound strategies for increased leads and conversions.
• Focus on IT Persona, building value proposition and relevant assets to reach this audience

Product Marketing Specialist

EBANX

EBANX is a B2B fintech leading global payments in Latin America, connecting companies with hundreds of payment methods in different countries

• Led a 34% sales opportunities uplift by creating new sales collaterals and training
• Led a 26% website traffic increase by creating content for the launch of EBANX Product Series
• Developed value proposition and messaging ensuring consistency among all marketing initiatives (demand generation, performance, ads)
• Trained sales team with assertive collaterals to support strong pitch decks building
• Develop go-to-market strategies that drove adoption for a suite of products and initiatives
• Researched customer and market behavior and opportunities
• Presented and defended strategies among multiple stakeholders in a rapidly moving, high-expectation environment
• Collaborated with product and engineering teams influencing the long-term vision and product roadmap

Grupo Boticário

O Boticário is the biggest Brazilian cosmetic company and the leading beauty brand, at top of the Brazilians' minds.

•  Led a 15% sales revenue increase by creating and launching a product portfolio and positioning for one of the Brazilian special dates (Fathers' Day) 
• Defined the roadmap for new product launches 
• Conducted creative and consumer research to identify opportunities 
• Develop creative concept and product portfolio for retail special dates (Mothers/Fathers Day, Christmas, Valentine's)
• Build brand and product positioning, competitive benefits, messaging, and sales speech
• Measure business results and drive optimization and intelligence for new launches and product roadmap definition

Product Marketing Manager

O Boticário

O Boticário is the biggest Brazilian cosmetic company and the leading beauty brand, at top of the Brazilians' minds.

• Led an 8pp uplift in institutional awareness by driving new positioning to the market (Where there is love, there is beauty)
• Defined and conducted the communication strategy of the feminine perfumery brands
• Conducted media and creative campaigns with advertising agencies
• Led the launch of more than 10 new products, from the definition of positioning and competitive differential, to media strategies, PR, and promotional strategies
• Participated in the definition of the institutional repositioning of the brand, with the launch and support of the new brand (Where there is love, there is beauty)
• Created the brand guide of the new positioning
• Led the strategy of launching and communicating products on special dates (Valentine's Day, Father's Day, Children's Day)

Brand Manager

Mirum Agency

Mirum is a full digital agency using data to support solutions, focused on the complete customer journey. 

• Winner of the Mirum24 international contest, with a communication and acquisition strategy developed in 24 hours for the Brazilian organization Fundação Dorina Nowill for the blind

• Defined the strategy and objectives for the brands' digital operations 
• Led the strategy to identify channels, messages, and priority audiences for the brands 
• Conducted market and competition research and analysis to identify opportunities 
• Structured tactical digital communication plans 
• Led presentations and campaign defense for clients and internal directors 
• Presented and managed the planning and creative briefing for other agency teams and direct follow-up with other areas: Creative, Content, UX/UI, Media, SEO, and BI
• Defined strategies for major clients: Bayer, Volvo, Losango, Tigre, Cultura Inglesa SP, Sky

Digital Planning Analyst

OpusMultipla

OpusMultipla is a pioneer advertising agency in the study, planning, management, and measurement of integrated communication programs in Brazil. 

• Conducted qualitative and quantitative market research
• Performed communication analysis of competitors to identify opportunities for clients 
• Designed strategies and concept definitions for advertising campaigns 
• Defined the positioning and messaging of advertising campaigns for diverse clients 
• Conducted market studies to identify sales opportunities for clients
•  Developed communication plans for major national clients: O Boticário, Unimed Londrina, Shopping Mueller, Móveis Campo Largo, Subway, TECPUC, La Violetera, and Prata Fina.

Junior Brand Strategist

Bodebrown Brewery

Bodebrown is a craft brewery and the first brewing school in Brazil. It is internationally distributed and recognized and is one of South America's most awarded breweries.

• Developed promotional actions and events
• Led the advertising campaigns and analysis of the area indicators
• Conducted the creation and launch of new labels
• Organized and managed the brewery school courses

Marketing Intern

Innovative and skilled Marketing professional with 7+ years of experience and a strong branding background. Expertise in developing go-to-market strategies, product positioning, messaging, and channel strategies for over 20 new products. Proven ability to drive sales growth by creating effective sales collaterals and defining product and vertical strategies, resulting in a 34% increase in sales opportunities for a B2B company. A lifelong learner inspired by creativity and innovation.

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