Northwestern University - Kellogg School of Management

As a Program Leader for Kellogg's Product Management Executive Education course, I lead dozens of students through content as they transition into and develop as product managers.

Program Leader Instructor - Product Management

Vimeo

Director of Product Management

Principal Product Manager

Lead Product Manager

Squarespace

• Led a new product that will launchd as an add on for Squarespace. The product is the most requested feature from over 4,000 users 
• Led three design sprints with the team to develop new features and Squarespace templates. 
• Worked alongside executive leadership and pricing specialists to conduct a market analysis and define the pricing strategy for this add on product. Surveyed over 800 site owners with a conjoint analysis that resulted in the product being sold as an add on to Squarespace growing portfolio of products.
• Recruited Beta users and ran usability tests to assess the usability and product market fit of the product
• Worked alongside management to descope and reposition the product to be Beta ready after the prior team had stalled on development for over 14 months. 
• Launched Subscriptions for Merchants which is now used by over 13,000 merchants and has generated over $30MM in platform GMV.  
• Launched Apple Pay and PayPal for Donations which have collected over $13 million dollars for non profits on Squarespace.

Product Manager

LiveAuctioneers

A Bessemer Ventures funded company - $47MM

Building product at the world's largest luxury auction market place. Responsible for the majority of core features including absentee and live bidding, Payments, buyer approval, seller tools, catalog and item pages, Saved Items and My Bids.

• Increased year to date revenue 49% by implementing pricing changes to core products and services.

• Built an in-house payment processor, Payments, that helps process millions in transactions per year. Led the design and execution of the website integration, checkout experience, notifications, and externally facing dashboards for reporting and administration. Payments simplified the process of manual billing and collecting commissions.

• Managed a .01% fraud rate, protecting auctioneers and well meaning buyers from inflated prices. Implemented a machine learning tool that analyzes fraud activity and provides a $10MM financial safety net for auctioneers.

• Led a nine month effort to increased site speed and performance. By migrating the front end architecture and server side rendering, site speed increased 70%. Involved migrating over a dozen key features and pages which are core to the business including: the Homepage, the Seller page, the Catalog page, the Item page, Account Settings, Saved Items, My Bids, Auctions Near Me.

• Recovered a 30% year over year decline in search engine rankings by addressing a multitude of SEO issues. 

• Decreased auction approval times by 40%. 200,000 more buyers are approved monthly within an hour of registration.

• Released the iOS app after two years of not being released. Decreased crash rate to .9%.

• Enabled reporting and performance visibility into 500,000 monthly triggered emails by moving to a new email provider.

General Assembly

$119.5MM in total funding. 

• Co-taught and facilitated the 10 week Product Management course. Content and topics covered for 25 students per class include: MVPs, Business Models, wire framing, user stories, metrics, a/b testing, and writing product specifications.

• Received the highest Net Promoter Score (NPS) for student-instructor satisfaction. 76 NPS for the class and 94 NPS for the instructional team.
https://generalassemb.ly/education/product-management/new-york-city

Product Manager in Residence

Maker's Row

A Comcast Ventures backed company - $1MM

Product Manager for the market place/SaaS product that provided a platform for domestic manufacturers to connect with buyers.

• Worked closely with a team of three engineers, two designers and a data analyst to conduct user research, wireframing and QA testing to continually develop the product in meeting roadmap deliverables.

• Revamped the SaaS pricing structure to properly monetize the platform and create a more efficient matching process. Having done this, the new pricing structure successfully tripled (3x) MRR (monthly recurring revenue). The entire process included competitor research, testing, a database migration, 
and a rewriting of our payment scripts. 

• Collaborated with the engineering team to launch the Maker’s Row payment processor written as a stand alone Python application. My role in specifying the product specifications assisted in the technical decision to use said language. The processor was to be used by over 3,000 factory partners and was integrated with WePay Clear as our provider. 

• Redesigned our Projects platform to help buyers outline their requests in an easy to read online format. This lead to a significant increase in our online budgets that grew 20% per week and culminated in $7MM in unactualized budgets. 

• Collaborated with engineering to successfully create a search product called ‘Match Making’. ‘Match Making’ is a refined search algorithm that displays more relevant search results to users by proper key word and stage matching for a users Project. 

• Developed wireframes that were used to launch three landing pages for new product releases.

• Partnered with the designer to continually review UX, wireframes and do usability testing.

• Designed an A/B test for our sign up and activation flow that increased sign ups and activations by 26%.

Lean Startup Machine

• Led internal trainings on lean startup methodology and MVP training for 100s of entrepreneurs and dozens of enterprise practitioners that included The White House, Deloitte, USPS, Lockheed Martin, American Express,  Adobe, and Kauffman Foundation. 

• Worked with clients to integrate lean startup process into their organization and construct MVP’s.
Scaled operations from an initial 21 cities to 41 global cities on 6 continents. 

• Drove an increase of revenue by 51% for the year by successfully identifying and improving key performance metrics.

• Increased profit margins by 10%. New revenue opportunities were derived with costs were normalized across markets.

• Decreased the time to market by 21 days through a refined training program for the sales and operation team.

• Broadened revenue stream by creating the licensee program which set the stage for more global scaling.

Director of Operations

Skillshare Company

Worked with over 100 entrepreneurs to date by teaching them methodologies and frameworks to get their business ideas off the ground. My two classes 'Passion to Prototype' and 'How to Create and Develop a Business Model', were popular classes amongst Skillshare students.

Master Teacher

TechStars

Spring 2013 New York City class as a part of Lean Startup Machine and 'The Validation Board'.

Inductee

Franklin's Lab

Founded and managed a consultancy for startups that positioned founders to better succeed by evaluating their business models and strategy. Leveraged the expertise of several venture partners to deliver on business intelligence and execution.

Founder

Experienced Product Manager and operator who enjoys the craft of building internet technology products for the world. A taste for financial modeling, semi time instructor,  and yogi. 

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