YMX Logistics

Defining a new standard for enterprise yard management operations. #powermoves

VP of Marketing

Pavilion

CMO School Graduate (February 2022). Learned how to strengthen all of the dimensions needed in the evolving role of Chief Marketing Officer

CRO School Graduate (May 2022). Learned skills, perspectives, and experiences to strategically level-up to the C-Suite.

Executive Member

Forbes Communications Council

Rafael Granato, Vice President of Marketing at PINC, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations.

Press Release: https://www.pinc.com/blog/pinc-rafael-granato-accepted-into-forbes-communications-council/

Member

Aidaptive, powered by Jarvis ML

Aidaptive is an autonomous intelligence platform for digital commerce that leverages adaptive AI technology (hence the name) to analyze, create predictions, optimize, and activate data and workflows automatically.

Here’s how it works: Aidaptive is an autonomous agent running in your organization’s back end, natively integrated into your data and tech stack through secure APIs. It’s not just analyzing data. it’s making predictions, optimizing processes, activating insights, and taking actions on your team’s behalf—all in real-time. And as it does so, it learns, adapts, and continuously refines its performance to ensure that your team always achieves or exceeds its goals.

Why Adaptive AI?
The foundation of Aidaptive’s autonomous intelligence platform leverages Adaptive AI models, which Gartner ranked as one of the top Strategic Technology Trends of 2023. Adaptive AI gets better and smarter as it acquires more information and faces new situations. It’s different from regular AI, which doesn’t evolve and doesn’t deal with surprises as well. Adaptive AI is important because it can learn and change on its own. This brings an unprecedented level of potential. 

Why does that matter? Because, also according to Gartner, having an autonomous intelligence platform working alongside your teams can help you outperform competitors by at least 25% in the next few years.

Head of Marketing

11Sight

11Sight is an award-winning inbound video call platform. With 11Sight, your prospects can engage with your team with one click from anywhere on the web. 


Responsible for strategy, product management (PLG), GTM planning, and marketing execution.

Need to speak with me? Call me now at https://11sight.com/rafael

All it takes is one click.

Alchemist Accelerator

2021 Batch 28 full program graduate with 11Sight.

The Alchemist Accelerator is a venture-backed initiative focused on accelerating the development of early-stage ventures that monetize from enterprises.

Alumni (Startup Batch 28)

KALERIS

SaaS Platform, Supply Chain and Logistics

PINC was acquired by private equity firm Accel-KKR in June of 2020. After the acquisition of two more companies, the new combined organization was rebranded to Kaleris.

- Contributed to acquisition due diligence process and board of directors marketing presentations.
- Steered transition and integration with new companies as a key executive.
- Led full rebranding of the combined organization internally and externally and go-to-market strategy and plan.

Robotics/Drone/RFID/Computer Vision/Cloud/SaaS Supply chain and logistics solution provider

Reporting to the CEO and responsible for strategic planning, budgeting, and execution. Key activities included competitive and market intelligence, positioning and messaging, branding, product marketing, marketing communications, creative development, demand generation, CRM, and marketing automation. Led strategy and execution of thought leadership and demand generation campaigns, collaborating with sales team to map target accounts and build personas in CRM and marketing automation systems. Tailored messaging and content for mass and targeted campaigns. Recruited and trained new team members.

- Successfully scaled organization while reducing marketing expense/revenue ratio.
- Contributed to avg revenue growth of 40% YoY for 3 consecutive years.
- Delivered over 80% growth YoY in qualified leads, accomplishing a sales pipeline increase of 200%.
- Increased social media followers base by 50% YoY for 4 consecutive years.
- Maintained presence and undertook speaking opportunities in over 20 annual conferences.

VP of Marketing, PINC

Exclusivee

Online travel and hospitality startup.

Catering to select upper-tier clients, Exclusivee has set a new standard for personalized services. Exclusivee's Boutique Vacation Homes (BVH) and IN Home divisions exemplify the ultimate in luxury servicing for those who savor the finer things in life. Our highly trained professionals offer an array of services ranging from short-term rental programs, personal home management, home cleaning services, and home maintenance services.

Bootstrapped operation of vacation rental and home services divisions for premier real estate development, sales, and services company. Organized home services division, leading division startup, operations, marketing, and sales. Hired and trained property manager, sales manager, and service providers to build operational support.

- Acquired and maintained over 50 premium properties in South Florida, for short-term rental platform.
- Drove revenue increase to attain business unit profitability in under 10 months.
- Fulfilled product manager role to support technology platform operations.

Director, Boutique Vacation Homes

Winggo

A social and location-based app and services that connects people through activities and common interests.

-	Responsible for startup evolution from investor pitch and fundraising to marketing. 
-	Developed and implemented go-to-market and product launch strategies with a focus on user base growth and engagement. Activities included market intelligence, positioning and messaging, content creation and distribution, creative development, user success, and analytics. 
-	Launched MVP for iOS in Rio de Janeiro, Brazil achieving over 4000 users and 650 activities created in 6 months with an average monthly growth of 60%.

Co-Founder

Kaleris

Successful B2B high-tech and SaaS startup focused on providing supply chain competitive advantage to Fortune-500 companies. 

-	During my tenure, PINC grew from a startup with three pilots to the market leader with 25+ Fortune-300 customers such as Nestlé-USA, SC Johnson, John Deere, Daimler Trucks and 15+ industry awards such as Gartner’s “Cool-Vendor” and Supply & Demand Chain Executive’s “Supply Chain Pro To Know”.  
-	Promoted from marketing and branding consultant to senior marketing manager in charge of all internal and external teams, including strategic vendors. 
-	Established the PINC brand in the market with a tight budget by leveraging corporate successes through PR, speaking engagements at events, and online marketing. 
-	Executed co-marketing campaigns with partners such as Motorola, Panasonic, and Omni-ID. 
-	Positioned PINC as the market leader and executives as thought leaders in its industry segment validated by top analysts in PINC's industry and key trade publications. 
-	Developed and managed all collateral and content creation, including website, product brochures, webinar program, sales enablement tools, marketing presentations, press, and social media content. 
-	Managed analyst firm, Gartner, relationship and activities, including strategic sessions. 
-	Managed presence in 10+ industry events per year. 
-	Built the company's CRM database from 0 to 500 companies and more than 10K up-to-date key contacts.  
-	Established and executed demand generation process and campaigns for PINC’s target customer base (Fortune-300 customers) with substantial YoY pipeline growth of 50% and sales cycle reduction from 24 to 9 months. 

Keywords: Enterprise Software, RFID, Cloud computing, SaaS

Sr. Product Marketing Manager, PINC

B2B marketing leader with strong technical skills and a track record of driving growth, engagement, and revenue generation for Tier 1 VC-backed and PE-backed high-tech and SaaS companies and startups, both in the U.S. and internationally. 

Additionally, throughout my career, I have successfully built and led marketing organizations through all phases of startups/scaleups - from early-stage startups through acquisition/exit and M&As. 

Skills: 
- Leadership, team building, team alignment, psychological safety
- Corporate Marketing, Product Marketing; Marketing Communications; Partner Marketing, Customer Marketing, Creative Direction, Marketing Operations, Project Management
- Marketing Strategy; Marketing Planning; Budgeting, Go-to-Market Planning/Execution 
- Growth Strategy; Demand Generation
- Online Marketing; Inbound Marketing, SEM & SEO, Social Media Marketing, Video Marketing, Website design and development
- Branding; Brand Strategy, Positioning and Messaging, Market and Competitive Intelligence
- Advertising; PR, Analyst Relations, Influencer Marketing, Trade shows and Events 
- CRM, Marketing Automation - Salesforce, Zoho, Hubspot power user
- Marketing Analytics/KPIs

Taplio

Rafael Granato's Linkedin Analytics

Rafael Granato

Want to drive more opportunities from LinkedIn?

Taplio

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Rafael Granato

Want to drive more opportunities from LinkedIn?

Rafael Granato's Linkedin Analytics