Thales Cloud Security

Regional Marketing Manager - LATAM

Thales

Led the ABM program for the Americas region.
•	Developed from the ground-up first large-scale ABM program for Thales CPL in the Americas region
•	Utilized data-driven marketing to create framework and playbooks for ABM campaigns
•	Guided and direct agency for planning and execution and manage agency ABM budget allocation 
•	Served as ABM leader and partner to sales in setting expectations, ABM education, gaining partnership and collaboration and ensuring execution
•	Monitored, analyzed and reported on ABM marketing programs using corporate tools and provide insights and recommendations for improvement to management and deliver this information as needed for both Sales & Marketing QBRs, program updates, etc.
•	Acted as advisor and provide continued guidance and input to LATAM regional marketing

ABM Marketing Manager 

Zebra Technologies

Lead digital marketing campaigns for Zebra’s portfolio and the Manufacturing Vertical in North America.
Partner with Vertical, Channel Marketing and Product Marketing teams to build and execute targeted campaigns across marketing channels (i.e. paid media, email, webinars, SEM, etc) to increase awareness and generate demand for Zebra’s products and the Manufacturing vertical.

Sr. Campaign Manager Americas

CIPHER

Responsible for the overall marketing strategy for all 3 regions (US, EMEA, Latam) focused on demand generation and brand awareness.
Develop corporate brand identity, including new website, revamp of social media sites and marketing collateral.
Manage the marketing budget for creative development, media, and events.
Execute integrated online/offline marketing, search engine marketing, advertising, PR, tradeshows and other campaigns to generate demand and sales leads.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Global Marketing Director

Thales e-Security

Managed 20+ tradeshows/events (e.g. RSA, InfoSec, TechEd, Interop, CIAB).  Conceptualize and execute promotional initiatives to amplify brand awareness and increase attendance at events.
Negotiated with vendors/agencies resulting in 25% savings YOY on marketing expenditures. 
Created annual marketing plans in alignment with sales and surpassed revenue forecast by 35%.
Managed media partners – draft press releases and oversee press release distribution in Latam to ensure successful implementation across all digital channels (paid, owned, earned).
Created and executed demand generation and thought leadership campaigns through whitepaper syndication, email marketing, webinars and events, resulting in 28% increase on the number of leads generated and 35% higher conversion rate.
Managed yearly marketing budget of over $800K and report budget status to senior management.

Marketing Communications Manager

Optime Consulting

Channel Marketing Manager – Latin America

Key Clients:
Hewlett-Packard, Intel, Motorola, Nortel
• Created go-to-market strategies focusing on lead generation, sales growth and market share.
• Executed online marketing programs for OEMs and distributors in Latin America.
• Managed multi-channel marketing campaigns through an integrated marketing modal.
• Consulted with cross-functional team to develop loyalty programs for High Tech companies in Latin America.
• Measured campaigns' performance and recommended strategic initiatives for optimal marketing results.
• Collaborated with IT programmers to develop an online lead registration platform integrated with client’s CRM tool.

Channel Marketing Manager

•	Responsible for managing Nortel’s loyalty program with more than 3,700 members in Latin America.
•	Managed program budget of over $800,000 to be allocated for prizes, collateral and special events.
•	Increased 2009 registered members by 40% through partner training, special events and awareness campaigns.
•	Collaborated with IT programmers to develop an online lead registration platform integrated with Nortel’s CRM tool.

Loyalty Program Manager

Citizens, Inc.

International Life Insurance Company with expanding markets in Latin America and Asia.
•	Developed marketing communication strategy and collateral for Latin America in Portuguese and Spanish.
•	Created sales training materials for South American market in Portuguese and Spanish.
•	Supervised 125 agents on products, contracts, commissions, and promotions.

Marketing Coordinator – Latin America

Mitchell International

Global provider of software & eBusiness solutions for the automotive industry
•	Performed market and competitive analysis through industry research and customer interviews of auto part stores.
•	Identified points of product differentiation and recommended new features for product updates.
•	Increased cooperation between HQ office and field sales teams resulting in the region exceeding sales targets.

International Project Manager

CLW Promotions

Marketing agency with a clientele of Fortune 500 Companies 
Key Clients:
Nestle
•Launched “Sports Arena”, a multi-court sporting event with basketball, volleyball and soccer  to introduce a new sports drink, Bliss Sport.  
•Managed  3rd party agencies and all on-site logistics

Motorola
•Produced customer event to launch “Motorola Goes to the World Cup”, a national sweepstakes promotion for the 1998 Soccer World Cup. 

Brahma 
•Produced the “Brahma Soccer Show”, a soccer tournament held at various beaches in São Paulo and Rio de Janeiro.  
•Worked directly with Brahma’s marketing team to launch activities and plan project budget

Event / Sports Marketing Manager

Accomplished marketing professional with over 20 years experience in omnichannel marketing campaigns, demand generation strategies, Account Based Marketing and Digital Marketing orchestration. Keynote speaker for top marketing industry events/conferences.

Specialties: 
•	Strategic thinking 
•	Vendor relationship management 
•	Strong analytical and collaborative mindset
•	Demand Generation
•	Digital Marketing
•	Multi-lingual (English, Portuguese, Spanish)

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