Inner Circle

Responsible for the Marketing actions aiming member growth of Inner Circle in LATAM markets with a current focus on Brazil and Mexico, and future markets to come through brand marketing initiatives and position Inner Circle as the number one High Quality dating app of choice with the mission that every second a member gets together.

Inner Circle is less like a dating app, more like a member’s club made for dating. 

Niche by design, it’s for people who live ambitious, interesting lifestyles – and want to date people who move in similar circles. 

Built on the belief that opposites don’t attract, a thorough application and screening process curates a community where everyone is worth dating – and people have more in common than just being single.

Built organically without funding, Inner Circle is a Dutch-born company - founded in 2012 - that has grown into a global network of over 7.2 million members.

To keep up with everything Inner Circle visit about.theinnercircle.co/news or follow us on Instagram (@innercirclebrasil / @innercirclemx). Or, if you fancy joining the team, check out the careers page: www.about.theinnercircle.co/careers.

LATAM Marketing Lead

isaac

- Responsible for a team of 7 people in 2 areas: Performance (SEO, SEM, Digital Media, Inbound, Growth) and Brand Content (Social Media, videos and many different materials for brand expression)
- Area planning, projects, campaigns and budget supervision and control
- Definition and follow up on OKRs and KPIs
- Team performance and development

Content Marketing Manager

FOREO

_Direct leadership of 3 Team Leads and 1 Specialist for the digital content and social media in Brazil, Mexico, Colombia, Chile, Peru and Argentina
_Indirect leadership of 8 more people working in the markets
_Area planning, projects, campaigns and budget supervision and control
_Alignment and cooperation with General Managers and Directors for the business strategy
_Follow up of results and KPIs of the teams
_Follow the development of the team

Regional Digital Marketing Manager - LATAM

_Leadership of specialists and assistants that evaluate, negotiate, hire content partners and guarantee the execution of the content plan of influencers and on-line publishers in Brazil
_Area planning and budget control – budget of $1,4 MM/year
_Approval of contents to be published by partners to guarantee quality
_Follow up of results and KPIs of the team and the department
_Follow the development of the team
_Strategy alignment with General Manager, Sales and PR
_3 months experience in Zagreb, Croatia, working in the HQ
_Responsible in Brazil for the first TV Campaign of the company

Digital Content Media Team Lead for Brazil

_Branding management and JBS rebranding project
_Responsible for Institutional communication and advertisement
_Strategy for sponsorship, sector fairs and events
_Digital Marketing planning
_Responsible for negotiating and hiring advertisement films and fotos suppliers for Seara and Friboi campaigns
_Agencies management
_Area budget planning and management - R$ 14 MM/year
_Management of a 3 people team

Institutional Marketing and Media coordinator

Natura

_Development of posting measurement tool based on Natura’s internal communication strategy
_Reports and follow-up of social media indicators
_Development of crisis management in social media
_Interaction with Digital Marketing and Customer Service areas in order to have a follow-up and development of a working strategy in social media
_Guidance to the Customer Service team in order to provide answers to negative posts and comments
_Strategy and outsourced public relations management regarding HR, Sponsorships and Social Responsibility issues

Public Relations and Social Media Coordinator

_Coordination of communication campaigns for employees
_Relationship with managers and board of directors in order to meet demands, to obtain approval for plans and parts
_Leadership of the creation team dedicated to jobs under my coordination
_Management of budgets and contracts with suppliers of the area – report directly to one employee
_Involvement in strategic committees  to report internal communication actions under my responsibility and contribution to plans being discussed
_Project coordination of the company’s new Intranet, which demanded commitment by all teams in the company

Internal Communications Coordinator 

Alelo

_Customer relationship
_PR and Corporate Communication
_Sustainability
_Branding
_MoneyCard – international travel card
_Internal communication and Endomarketing

Sr. Marketing Analyst

Museu da Pessoa

_Public relations
_Making of corporate and fundraisers material
_Advertisement of projects and their results
_Internal communication

Communications Assistant

Gravadora Paulus

_Public relations
_Events to launch books and CDs, having worked with several authors and artists, such as Edson Cordeiro

Communications Intern

Hi, I'm Rafael Horta! I dove headfirst into Communications and Marketing through my career. I'm
passionate about everything that gathers around Marketing, Communications, Public Relations,
Media, Sustainability, Branding, and Influence Marketing.

I love leading teams, projects, and yes, even handling budgets and spreadsheets. I always strive
for a light and inspiring approach in everything I do while supporting my teams to defy
themselves so we can achieve more each and everyday.

Taplio

Rafael Horta's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rafael Horta's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Rafael Horta's Linkedin Analytics