Mas Leads

▪️ Mas Leads es una empresa tecnológica que ayuda a empresas B2B a conseguir leads actualizados y cualificados, facilitando a los equipos comerciales a conseguir reuniones con decisores y a cerrar más ventas. Nos enfocamos en la cualificación y personalización, huyendo de automatizaciones invasivas.

▪️ Mas Leads Technologies fué seleccionada en 2022 por Lanzadera, la aceleradora de empresas perteneciente a Marina de Empresas e impulsada por Juan Roig.

Head of Business Development

Impact Group

Assisting B2B clients in Demand Generation, Go-to-Market Strategy, and Outbound Marketing campaigns.
www.impactstrategy.ai

Consultant | Lead Generation

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Founder

Nova Talent

Nova es una comunidad global de talento que conecta a profesionales y estudiantes de alto potencial.

Member

Criptan

Seed Investor

Colibid

💰Head of Revenue
• Innovating and diversifying our business models to drive revenue growth. This included pivoting our broker model to a subscription-based access, successfully introducing a data SaaS product to banks and financial intermediaries, and developing a lead-selling business model.
• Ensured that relationships and internal processes with banks functioned flawlessly. We improved the client handover processes to banks, pushed forward API integration with banks, enhanced operational efficiency and optimize conversion rates, which had a direct and positive impact on revenue.
• Launch of a pilot project duplicating our platform to entry into the personal loans market. I spearheaded comprehensive research to understand the business model and conducted an in-depth analysis of competitors, identifying our unique business edge in this new domain. I carry out comprehensive research to understand the business model and conducted an in-depth analysis of competitors, identifying our unique business edge in this new domain. Following this, I took part in the strategic brainstorming sessions to define our MVP model, and secured the initial agreements and partnerships with major consumer loan financial institutions.

Head of Sales & Business Development

🎯 Business Development Manager
 Key Focus in sourcing and managing key client accounts for the platform, targeting high-value partnerships.

🤝 Client Acquisition and Relationship Management
Expert in negotiating and securing collaborations with top-tier entities in the banking and real estate sectors, including Banks, Financial Intermediaries, and Real Estate Agents.

📈 Strategic Growth and Business Development
Played a pivotal role in formulating and executing the company's growth strategy. Proactive in identifying new business opportunities and acquiring key accounts to drive revenue growth.
Managed the entire client lifecycle from acquisition to onboarding, ensuring a seamless integration and fostering long-term, mutually beneficial relationships.

➕ Operations and Team Leadership
Integral in shaping the Operations team alongside the COO. Developed and refined the Customer Journey process, enhancing operational efficiency.
Successfully recruited, trained, and led a dynamic team of four, focusing on continuous process improvement.

🗣️ Corporate Representation and Networking
Actively represented the company at various industry conferences, fairs, and events, both in-person and online, enhancing brand visibility and networking.

🏆 Key Achievements
• Secured partnerships with over 14 leading Spanish banks, including Caixabank, Sabadell, Abanca, Targobank, Unicaja, and Globalcaja, Evo Banco, Banco Cooperativo Español...
• Tailored strategies to align with the operational styles and needs of each bank, boosting client engagement and satisfaction.
• Established and maintained partnerships with over 103 with financial intermediaries (Mortgage Brokers).
• Played a crucial role in elevating the company's awareness by actively participating in industry events, engaging with key stakeholders, and assisted founders in forging and nurturing vital relationships with investors, significantly contributing to the company's fundraising and investment efforts.

First employee of the company, I joined the founding team right after the initial investment round, playing a pivotal role in the product launch. 
In the early days, I embraced a multifaceted role, balancing the addition of new financial partners to the platform (managing the full cycle from prospecting to demo, closing, onboarding, and account management) and leading customer success operations in collaboration with the COO. My versatile approach and adaptability were key in establishing and early growth of the company, ensuring both the expansion of our partner network and the satisfaction and retention of clients.

Business Development & Operations

Demium

Participated in a Startup Incubation Program for 3 months.

Incubation Program at Demium

Odin Capital Management

Energy Futures Trader

OSTC Ltd.

📈 Head Trader of the Madrid office, leading operations on energy related derivatives and interest rates futures.
 
🤯Implemented research and development of innovative trading strategies. The role required in depth market analysis, and prediction of future trends in the interest rates and energy sector.

💹 Executed successful trading strategies with different energy derivatives, effectively managing market risks and profitability. These strategies demonstrated consistent success, contributing to the profitability of the company.

👨‍🎓 Mentored junior traders, where I was able to impart my knowledge in energy and interest rates markets, risk control, and trading and hedging strategies.

Financial Trader

Harley-Davidson Valencia

Responsable del Concesionario Harley-Davidson en el centro de Valencia.
-Durante estos años desarrollé y planifiqué la estrategia de la empresa.
-Restructuración y adaptación a una disminución en las ventas.
-Coordinación y supervisión de las distintas áreas del negocio: Venta, Post- Venta, Recambios/Accesorios, Taller y Administración.
-Reportar informes financieros a dirección.
-Relaciones con la marca.

Manager

🤝 Responsable de Desarrollo de Negocio en MasLeads, SaaS que ayuda a equipos de marketing y ventas a generar leads cualificados de profesionales y empresas.

📜 Nuestra plataforma permite generar BBDD con datos de contacto validados (Email, Perfil de LinkedIn y Teléfono) de los decisores de tu mercado objetivo.

💰 Nos dirigimos a Directores Comerciales, Directores de Marketing o CEOS que necesitan llenar la parte inicial del funnel con más oportunidades, mejorar sus campañas de Outbound, y escalar sus negocios.

🤌 Ahorramos +30% del tiempo que dedican los equipos a prospectar y enriquecer las BBDD, generando un listado validado y verificado, y listo para usar en campañas de captación.

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📩 rafa@masleads.es

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