Nexford University

Head of Marketing

Head of Growth Marketing, Operations

Strategy with Soul

GTM Advisory services, B2B Marketing Consultancy, B2C Brand Development, Strategy, Web Design, Graphic Design, Branding Services.

Freelance & Fractional | Head of Marketing/Demand Gen/CMO/RevOps

SoundThinking (formerly ShotSpotter)

Let go due to company-wide restructure and elimination of remote roles.

In just one quarter, I led a demand gen transformation that delivered:
🔺 300% QoQ inbound pipeline growth
🔺 484% total pipeline growth across inbound, paid media, outbound alignment, and partner channels

I didn’t just strategize — I built. From blank slides to scalable systems, I orchestrated campaigns that actually converted by:

Standing up multi-channel programs across paid social, paid search, outbound SDR, partner, and lifecycle

Aligning sales & marketing through shared pipeline reviews and integrated GTM motions

Cleaning and optimizing HubSpot & Salesforce data flows to enable attribution that actually works

Implementing full-funnel attribution models (first, last, conversion) tied to revenue outcomes

Partnering cross-functionally to influence product marketing, events, and ABM

Whether it was analyzing lead velocity, optimizing for in-feed consumption, or building out a pipeline war room—I was in it. CMO thinking, VP-level ownership, roll-up-your-sleeves execution.

I believe efficient growth starts with strategy, scales through operations, and succeeds with soul.

Senior Director, Demand Generation, Marketing Ops

As a fractional VP of Marketing, I led strategic marketing initiatives focused on accelerating demand, strengthening brand positioning, and building scalable digital media ecosystems. Partnering with leadership teams, I developed and executed go-to-market strategies that drove measurable business impact for my client.

Defined and refined brand messaging to differentiate the company in competitive markets, ensuring consistency across digital and offline channels.
Launched thought leadership initiatives, content strategies, and executive visibility programs to establish credibility and market authority.

Built scalable digital media infrastructure, implementing paid social, SEM, programmatic, and ABM strategies tailored to ICP engagement.
Developed a hybrid attribution approach, combining first-party data with predictive analytics to optimize ad spend and audience targeting.
Experimented with emerging channels and conversion tactics to increase marketing efficiency and accelerate growth.

Designed and executed high-velocity growth experiments to test new audience segments, messaging, and channels.
Leveraged A/B testing and rapid iteration cycles to improve conversion rates and pipeline velocity.
Applied AI-driven insights and automation tools to enhance marketing efficiency and personalization at scale.

Throughout my engagement, I helped companies bridge the gap between brand-building and demand capture, ensuring marketing operated as a revenue-generating function.

Fractional | VP of Marketing

Refine Labs

Transform your marketing to create breakthroughs in growth with Refine Labs - the account-based marketing and demand generation firm for B2B companies using Salesforce or HubSpot. Trusted by more than 200+ high-growth companies, Refine Labs experts bring your company narrative to life and rapidly drive it into market with all your best-fit customers using industry-leading demand creation strategies.

Director, Demand Generation

MO Pros

Ambassador

Axonius

Director of Marketing Operations & Analytics

Varonis

Senior Marketing Operations Manager plays a crucial role as the liaison between the marketing and operations departments managing the technical aspects of our key marketing systems. Responsible for building scalable systems of acquisition while leaning heavily on quantitative and qualitative data to glean insights and report on ROI and acquisition functions of the marketing team. 

Also responsible for managing our operations, analytics, logistics, and procurement of quality product for marketing collateral, merchandise, and swag to ensure we are properly stocked for events, and sales swag stores.  
 
 

Primary Objectives 
 

Manage the technical aspects of our key marketing systems to  enable marketing efforts across the Varonis Marketing organization 

Reporting outcomes of our campaigns, events, and acquisition strategy while finding ways to improve performance 

Cross functional liaison between key stakeholders in all departments 

Logistics + Fulfillment management and oversight 

Vendor Management 

Maintain, optimize, and integrate a set of marketing tech stacks. 

People Building 

Maintenance of target segmentation, data cleanliness, and touch cadences 

Instill the departmental vision in all departmental levels and establish a culture of continuous improvement.

Senior Manager, Marketing Operations

- Leadership: Oversee Ops team
- Agile Methodology 
- Strategic Budget Planning & Operations
- Project & Process Planning (Continuous Improvement) 
- Global Merchandise/Swag Procurement 
- MarTech SaaS Procurement & Implementation 
- Campaign Operations 
- Marketing Contracts & Legal Operations 
- Logistics Management
- Integrations & Automation Operations

Manager, Marketing Operations 

Samsara

Responsible for scaling up an entire Procurement Marketing Merchandising program full life-cycle from Marketing NPI to Fulfillment and Logistics Operations. Gives creative direction taken from stakeholders and curates a vision to relay on to design and vendors. Manages vendor relations and marketing budget.

Operations Project Manager, Marketing Procurement

Fulfillment Operations

Payscape

Corporate Relationship Manager

Marketing Queen 👑 | Human-First Growth & Bold GTM Strategies | Builder of Demand & Brands | SOUL Framework™

Ragen is a strategic practitioner in Demand Generation, RevOps, and Marketing Ops at Refine Labs, drawing from extensive experience in these fields. With a commitment to results, she merges expertise in RevOps, Marketing Ops, and Demand Generation. As a proficient marketing leader and dedicated DEI advocate, Ragen ensures seamless integration and optimal performance in the GTM realm. With over 10 years of experience, she specializes in scaling hypergrowth SaaS start-ups, including the establishment of Demand/RevOps/Marketing Ops programs from inception.


Marketing Attribution  	
Program Management
Marketo/Bizible	
Adobe Creative Suite
Global Order Operations + Analysis	
Marketing Strategy &	
Implementation	
Project Management	
PaaS/Celigo/Mulesoft
Zapier/Workato Integrations	
In-Depth Forecasting	
Creative Problem Solving	
NPI (New Product Introduction)	
Global Supply Chain	
SaaS Product Knowledge
Brand Merchandising
Customer Marketing 	
Salesforce/HubSpot
Marketing data & analytics 
Advanced Excel
Global Vendor Relationship Management
Budget Management/Allocadia
PowerBi/Tableau/Looker
Salesloft
MailChimp
B2B Marketing
Asana/Airtable/Trello/Monday
Confluence/Jira
Business Process Optimization
Oracle NetSuite
3PL Warehouse Management 
Brand Management
Marketing Data Analysis & RevOps

Don’t hire another marketing vendor until you’ve met these people.

I’ve worked with lots of agencies, freelancers, and consultants — but these are the ones I’d rehire in a heartbeat 👇🏽

💡 Strategic Landing Pages → Tas Bober
📈 BOFU Strategy & Content → Lashay Lewis
💬 LinkedIn Social Strategy & Thought Leadership → Leah Vernon
🚀 Demand Gen & Paid Media → Whale Shark + Refine Labs
⚙️ Marketing Ops & RevOps Consultancy → Andrew (Drew) Smith, Pasha Irshad, Moni Oloyede
📊 Content, Digital PR & Link Building → Fractl
🧩 Marketing Talent Recruitment → Julia Arpag

Marketing is a collective effort — and I’m endlessly grateful for every one of these partnerships that makes strategy work in real life.

#B2BMarketing #B2CMarketing #SaaS #DangerousMarketing #StrategywithSoul

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