A R Sharma's Linkedin Analytics

With over 15 years of experience in sales and marketing, I am a passionate and results-driven leader who drives brand performance, marketing strategy, and retail development for NYX Professional Makeup in the GCC region. I have a strong background in leading and directing successful marketing initiatives for renowned global brands across diverse product categories and channels, including beauty, skincare, make-up, food and beverages, and hair care. As the Head of Shopper Marketing, I craft and align strategic and channel-specific product marketing calendars across multiple categories, and countries, spearhead digital acceleration, and pioneer sales enablement based on retail demographics. I also lead teams of regional trade marketers and retail sales to achieve revenue results and build solid relationships with key regional stakeholders and teams, such as retailers, e-tailers, and distributors. I leverage my digital and data expertise, as well as my academic credentials in business development, digital business, commerce, and management, to create impactful campaigns, and product assortment, enhance brand equity, and drive engagement. My mission is to deliver outstanding customer experiences and value propositions that set the brand narrative and market share apart from the competition. Technical Skills : CRM | HubSpot | SalesForce | Mondays.Com | Tableu | Price2Spy | SpaceMan | Neilson | Epsos | EPOS