Rahat A.

Retain International

Head of Marketing

www,retaininternational.com

Founded in 1992, Retain International meets the needs of professional services firms in resource planning and talent management. Consultants, auditors and lawyers in 65 countries use Retain to ensure optimal resource allocation every day. Our unique approach to understanding client needs combined with the best people and the latest technology, enable us to exceed every expectation. It’s why Retain International is trusted - among others - by the Big Four accounting firms on a global scale. Our solutions have been designed for multiple platforms, ensuring that wherever customers use Retain, they have complete control over their data. They can also customise many aspects of the software to meet their specific needs. Retain International is a global organisation with decades of experience integrating with leading Enterprise Resource Planning systems.

Digital Marketing Executive

Lote Tree Foundation

WHAT WE DO?

Lote Tree Foundation is a registered charitable organisation in the UK with the mission of:

Imparting authentic traditional Islamic knowledge
Providing guidance based upon the teaching of the Beloved Prophet Muhammad ﷺ and
Serving the needs of the community through social, spiritual and well-being initiatives.

HOW WE DO IT?

We have already been working in the local community of West London for over two decades and a huge number of individuals have attended our classes in traditional Islamic knowledge as well as our conferences and events.

Our current efforts can be grouped under the following initiatives:

Lote Tree College
Lote Tree School
Lote Tree Events

WHY WE DO IT?

We intend to proceed, with the guidance and advice of our respected elders and scholars, to systematically analyse and prioritise, depending upon the resources available to us, to establish centres in which the work of Islamic teaching, prophetic spiritual guidance, community building and da’wah (missionary work) can take place.  These four domains constitute the areas we have identified as critical to furthering the lofty objectives for which the Lote Tree Foundation has been established.

Head Of Digital Marketing

ieDigital

IeDigital helps SME/Challenger banks launch and scale digital front-end banking platforms.

- Managed all outbound acquisition email campaigns for various segments/ audiences to ensure consistent messaging and brand adherence, opt-in and nurture.
- Writing personalised email copy for prospects for the sales team. 
- Managing all aspects of marketing operations for our Hubspot CRM database. 
- Ensured appropriate tracking and measurement are in place to enable us to collate, analyse, interpret and report on relevant campaign insights to internal stakeholders.

Marketing and Operations Manager

Sift

SIFT is a B2B marketing agency who sell lead generation, thought leadership and brand awareness campaigns for their clients. 

-	Used Project Management skills to deliver marketing campaigns to increase customer acquisition. 
-	The campaigns components included social media campaigns, display advertising, email marketing, webinars, live events and the publication of academic digital assets. 
-	Writing proposals/project briefs based on the client’s objectives, periods and deliverables.
-	Generated weekly/ monthly performance updates for client’s campaigns; identifying key social media analytics, trends/recommendations/best practices and opportunities for growth.

Digital Account Manager

Freelance 

- Helping content creators/small businesses conduct in-depth content and social media audits based on clients owned media assets. 
- Creating sales funnels and online marketing strategy for the client’s business goals and for their affiliate marketing products. 
- Planning Social Media marketing/ brand marketing workshops with a focus on content creation, best practices, distribution techniques and how to building an audience through engaging content. 
- Set-up, monitor, analyse and provide customers reporting using Google Analytics and other online social media analytics tools that measure content success and identify opportunities for content improvement.

Growth Marketer

AppDynamics

-	Took a collaborative effort with wider commercial teams to develop targeted lists, call strategies, and messaging to drive engagement and new business leads.  
-	Had to build out the emails, sales scripts and positioning, as I was first BDR in EMEA. 
-	Executed on a daily cadence (Cold calls, follow-up emails, and social media activity) with the aim of acquisition to qualify inbound leads and create new outbound sales Qualified Leads (SQL’s).
-	Documented all the campaign execution and lead/opportunity management activities on SalesForce.com correctly.

Business Development Manager

Hewlett-Packard

HPE is one of the largest IT vendors in the world. I joined their Sales Graduate Scheme selling hardware-training services.

-	Worked with external digital advertising agencies in delivering PPC, SEO, social media campaigns and affiliate marketing. 
-	Managed third-party partnerships and sellers to ensure their teams were always informed about the latest digital content and online products. 
-	Ownership of digital marketing budget of $600k per annum.
-	Used the output of analytical skills and tools to optimise channel investment and increases revenues.

Retain is a leader in resource planning software for businesses of all sizes. Improving efficiency with cost-effective and flexible solutions to allow firms to effectively manage their resources. With a complete overview of current clients, projects and staff, organisations can ensure they are operating at optimum efficiency and improve profitability. 

What have we helped other customers achieve?

➡️ Helped them reduce burnout with their organisations
➡️ Helped them identify skills gaps, which led to them providing more support and training to their employees. 
➡️ Helped them deliver projects more efficiently with better foresight. 

WHO HAVE WE WORKED WITH?

We have worked with companies with employee sizes from 250+ to 10,000+ which include...

Accounting and Tax - Deloitte, Mazars and KMPG
IT and Software - Atos, Hewlett Packard and Redscan

HOW CAN WE HELP YOU? 

Please visit our website below to learn more. 

Email: rahat.ahmed@capita.com
Website: www.retaininternational.com

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