Rahat A.

Retain International

•	Developed and executed comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across digital and traditional channels, including performance marketing, SEO, social media, email, content marketing, and events.
•	Created and led the go-to-market (GTM) strategy for new products and features which involved in partner marketing and building effective co-marketing strategies.
•	Led and mentored a high-performing team of seven, overseeing performance marketing, content creation, GTM strategies, and fostering a culture of creativity, innovation, and accountability.
•	Optimised and managed marketing campaigns and budgets, ensuring alignment with organisational goals, managing forecasts, and measuring performance against KPIs, ROI, and OKRs.
•	Drove customer acquisition and retention efforts, building direct response channels, optimising messaging, and developing lifecycle user strategies to enhance engagement.
•	Utilised data-driven insights by analysing market trends, competitor activities, and customer insights to inform strategic decision-making and drive growth.
•	Collaborated cross-functionally with sales, product development, finance, and other departments to align marketing strategies with business objectives and revenue targets.
•	Maintained and built relationships with key partners and stakeholders, ensuring mutual goals were aligned, and driving adoption through co-marketing efforts, events, and strategic partnerships

Head of Demand Generation

Develop and Execute Digital Campaigns: Helped with the planning and execution of comprehensive digital marketing campaigns across multiple channels, including SEO/SEM, email marketing, and social media to enhance brand visibility and lead generation.

Content Optimization and Strategy: Collaborate with content teams to create engaging, SEO-optimized content for various digital platforms, ensuring alignment with the brand’s voice and business objectives.

Analytics and Performance Reporting: Utilize analytics tools to monitor and report on campaign performance, extracting insights to refine strategies and improve ROI on digital marketing investments.

Social Media Management: Oversee the company's social media strategy, managing content scheduling, audience engagement, and follower growth to strengthen community interactions and support marketing goals.

Industry Trends and Collaboration: Stay abreast of the latest digital marketing trends and technologies, applying best practices and collaborating with internal teams to achieve cohesive marketing objectives and drive business growth.

Digital Marketing Executive

ieDigital

IeDigital helps SME/Challenger banks launch and scale digital front-end banking platforms.

•	Managed all outbound acquisition email campaigns tailored for various segments to ensure consistent messaging and effective opt-in and nurture processes.
•	Crafted personalised email copy to enhance sales team engagement.
•	Oversaw all aspects of marketing operations within HubSpot CRM, ensuring effective management and utilisation.
•	Implemented robust tracking and measurement protocols to collate, analyse, interpret, and report campaign insights to internal stakeholders.

Sales and Marketing Operations

Sift

•	Client Relationship and Campaign Management: Fostered strong client relationships and managed multifaceted digital marketing campaigns across social media, email marketing, webinars, and live events.
•	Sales and Performance Optimization: Applied project management skills to launch marketing initiatives that enhanced customer acquisition and identified upselling and cross-selling opportunities to surpass sales targets.
•	Comprehensive Campaign Execution: Coordinated the delivery of diverse campaign components, including display advertising and the publication of academic digital assets.
•	Strategic Content Development: Authored detailed proposals and project briefs tailored to client-specific objectives, timelines, and deliverables.
•	Data-Driven Reporting and Analytics: Produced weekly and monthly campaign performance updates, leveraging social media analytics to offer strategic recommendations, highlight trends, and identify opportunities for growth.

Digital Account Manager

Freelance 

As a freelancer, I specialised in digital marketing services for restaurants to enhance online presence and marketing strategies.

•	Strategic Marketing and Content Management: Conducted content and social media audits to align with business goals, developed effective sales funnels, and led brand marketing workshops.
•	Ad Campaign Execution and Analytics: Managed and executed targeted paid media campaigns across multiple platforms, using advanced analytics tools to measure success and optimize campaign performance.
•	Integrated Digital Marketing Approaches: Strategically combined content management, social media strategies, and ad campaigns to create cohesive and impactful marketing messages that drive engagement and conversions.
•	Performance Optimization: Applied data-driven insights to continuously refine marketing strategies, improving both the reach and effectiveness of ad campaigns and content distribution.
•	Educational Leadership and Training: Led instructional workshops on brand marketing, equipping internal teams with the skills and knowledge necessary to uphold brand standards and amplify marketing efforts.

Digital Marketing Consultant

AppDynamics

-	Lead Generation and Sales Strategy: Collaborated with commercial teams to develop targeted business development strategies, created impactful emails and sales scripts, enhancing outreach effectiveness as a Sales Development Representative.
-	Campaign Management and Reporting: Managed daily lead generation activities, maintained accurate records in Salesforce, and conducted analysis to optimize future sales strategies as part of the SDR team.
-	Prospect Engagement: Engaged prospects through strategic communication channels, increasing lead qualification rates and contributing to the sales pipeline's growth.
-	SDR Team Collaboration: Worked closely with fellow SDRs and sales teams to align efforts and share best practices for maximum efficiency and impact.
-	Training and Development: Actively participated in training sessions to continuously improve sales techniques and product knowledge, ensuring high performance and up-to-date industry knowledge.

Sales Development Representative

Hewlett-Packard

HPE is one of the largest IT vendors in the world. I joined their digital marketing graduate scheme. 

-	Regional Content Management and Brand Strategy: Managed and adapted content for post-divestiture brand changes, ensuring all educational service materials aligned with new brand guidelines across the EMEA region.
-	Educational Marketing and Partner Collaboration: Developed and executed digital marketing campaigns focused on HP’s educational services, collaborating with partners to enhance reach and effectiveness.
-	Targeted Training Development: Created region-specific training materials to support the educational needs and objectives of different markets within EMEA, enhancing local engagement and knowledge.
-	Performance Reporting and Analytics: Conducted comprehensive reporting and analytics for digital marketing activities, providing insights to the EMEA leadership on campaign performance and strategic recommendations.
-	Cross-Functional Team Integration: Worked closely with sales and marketing teams to ensure cohesive campaign execution and to optimize marketing strategies for HP’s educational services.

Is AI coming for your job as a marketer?

I’m on a mission to find out.

As a marketer navigating the fast-evolving world of AI, I’ve decided to test the boundaries of these tools—exploring their strengths, weaknesses, and whether they can truly replace the human touch in marketing.

This journey is raw, real, and full of experiments. I’ll be sharing insights, wins, failures, and everything in between. If you're curious about the future of marketing, AI’s role in it, or just want to see how far this rabbit hole goes—follow along.

Let’s discover the future together.

Taplio

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rahat A.'s Linkedin Analytics

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