Interpublic Group (IPG)

Associate Director

Associate Group Head

Senior Manager

Interactive Avenues

•	Creation of campaigns on AdWords, GDN network, AMS, YouTube, Facebook, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.
•	Account Management – Planning, Creation & Managing of Campaigns, Ad Groups, and Keywords across various Platforms viz. Google Search, Amazon and Banner Ads Campaigns on Google Display Network.
•	Managing budget of 1-1.5 Cr a month for Sony Camera category. 
•	Ensuring optimal media campaign delivery by reviewing and managing the day-to-day execution and optimization of advertising campaigns.
•	Creating analysis reports, rank reports and impression share reports to project current search engine traffic patterns and to achieve target.
•	Daily Account management and interaction with client for all platform performance, optimization and meeting once in a week to brainstorm.
•	Keyword Analysis: Google Analytics for better results, from where visitors are coming to our site and why they are going back and how we can stay them at our site.
•	Negative keyword selection & implementation into campaigns & Ad Groups.
•	Ideate innovative ways of reaching target audience or meet defined marketing objectives through different targeting options available on Facebook and other platforms. 
•	Create and maintain project plans to update internal stakeholder on status of campaign performance and issues.
•	Responsible for client reporting with suitable recommendations and performance summary against the KPI. Ensuring click to visit ratios and VTRs are as per industry benchmarks.
•	Ensure all the campaigns are up and optimized according to brief and best practice guidelines.

Account Manager - SEM

Lyxel&Flamingo

•	Provide day-to-day supervision and execution of client campaigns on all social media channel. (Google,Facebook, Instagram, Amazon, LinkedIn & Twitter)
•	Work closely with CS Team and rest of client social media team to ensure campaigns are on strategy, on time and on target
•	Create weekly social media program status reports detailing key insights, and monitoring results; work with analytics / listening team and oversee preparation of metrics, tracking and activity reports as based on client reporting needs
•	Offer key insights for improving programs to enhance results
•	Exhibit understanding of online market and digital capabilities
•	Brainstorm/ideate around program executions/campaigns
•	Curiosity for uncovering emerging social media platforms and/or first-mover opportunities with existing platforms
•	Manage ongoing optimization of the social strategy
•	Partner with the analytics team to help develop recaps and reports, extrapolating key findings and making them relatable and actionable
•	Ensures campaign goals/KPIs are met.

Media Manager - Biddable

Lyxel Labs Private Limited

Manage end to end campaign set-up from getting creatives, assigning Ads & reporting on mobile and web and optimizing Advertiser campaigns.
Anticipate and identify issues with campaigns and ad-creatives.
Oversee the delivery of 2000+ campaigns a year and ensure quality control.
Build performance reports, using various tools and reconciling data from the third-party reports and the internal system reports.
Understanding of Trafficking Process. 
Assist the Client Services team in understanding and conveying Operational aspects of campaign execution, performance and monitoring.
Provide periodic reports and Dashboards to the clients.
Managing all aspects of the business including Billing Reporting and Insights as part of the overall campaign execution.

Associate - Ad Operations

As a Digital Marketing Professional, I help business to grow on different biddable online marketing channels with 360 degree approach.

Specialties:
1. Google Ads
2. Social Media Marketing
3. Amazon Marketing Services
4. Planning & Strategy
5. Account Management
6. Google Analytics
7. Growth Marketing

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