Vireo Video

YouTube Marketing Assistant 

Touchstorm | The YouTube Agency For Global Brands

• Content - Manage content for YouTube Channels across various verticals, including grooming/personal hygiene, investment and FMCG brands.
• Production - Worked on an end-to-end video production project with influencers to be released on YouTube and other social media platforms.
• SEO - Work with global teams to manage YouTube channels for internationally known brands, optimise YouTube videos for SEO to rank higher in search and gain more views and total engagement.
• Creatives - Create and optimise video thumbnails with Adobe Photoshop, create GIFs and YouTube story assets to amplify new and evergreen videos.
• Influencer Marketing – Researched, shortlisted and onboarded influencers for brands like Whisper & iD Fresh Foods for integrated marketing
campaigns.
• Research - Research emerging trends to identify key areas of opportunity for the brands.
• Analytics - Utilising YouTube analytics and an in-house SaaS platform (VideoAmigo) to track & report on brand KPIs. Analyse video performance, monitor data, conduct A/B testing and create actionable insights from the data.
• Reporting - Writing and presenting client reports to ensure the company's digital growth.
Brands impacted – DSP Mutual Fund, Gillette & Venus Gillette (India & Global channels), Braun IN, Schneider Electric, T-Mobile and iD Fresh Foods.

YouTube Channel Manager

- Served as principal on day-to-day business for Clients, owning all internal and external communication, tracking ever-changing content calendars, and identifying opportunities to drive growth strategies and expand the business.
- Managed, optimised, and reported on the Client’s YouTube channels to maximise organic growth, support paid advertising campaigns, and showcase YoY ROI utilising an in-house SaaS platform (VideoAmigo).
- Supervised three teams, overseeing Channel Managers, Strategists, Graphic Designers, and Ad Operations while looking for efficient ways to optimise team processes.
- Efficiently handled video production services planning, casting, scripts, video production and coordination for the content created, thereby being the only POC for the client, producers, influencers, production house and various internal departments.
- Efficiently managed and worked directly with influencers, ensured talent compliance and support, managed entire brand campaigns, educated the client for the desirable talent, and all aspects of the execution, coordination, and payments.
- Prepared and presented client reports ensuring the growth of the company.

Brands impacted – DSP Mutual Fund, Gillette IN, Venus Gillette IN, Braun IN, WhiteHat Jr, Dr Reddy and iD Fresh Foods.

Account Manager

Elucidata

- Managed the social media presence of the company on various online platforms. 
- Planning and preparing the marketing collaterals for social media using various online tools like Canva and Figma. 
- Improving the organic traffic of the website through SEO tactics. 
- Handling and optimizing the hiring process for senior-level openings in the company.
- Benchmarking study of hiring data in order to optimize the hiring structure.

Marketing Operations Associate

BHAAV

- Planned and managed the social media activities of healthcare giants on various social media platforms (Facebook, LinkedIn, YouTube & Instagram)
- Campaign ideation & creation of detailed social media planners
- Building & fostering client relationships through regular contact & meetings
- Managing a portfolio of client accounts and coordinating with other departments (creative, copy & digital) to make sure the client’s needs are met.
- Writing and presenting client reports to ensure the digital growth of the company

Account Executive

Elucidata 

Management Intern

Khushi Rainbow Homes

Student Volunteer

Business Operations Intern

A young marketing professional with experience of over 2.5 years in the YouTube ecosystem as a Channel Manager, as well as, managing client portfolios from various industries and regions as an Account Manager.

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